sales Archives - Wikitude

This article covers six successful augmented reality product packaging campaigns created with the Wikitude AR Software Development Kit.

Augmented reality technology is gradually expanding its outreach by establishing its presence throughout various segments of the market. The product packaging sector, in particular, has been getting a lot of AR traction.

Discover: Harness the power of augmented reality solutions for packaging

After covering the marketing advantages of augmented reality in packaging, we will now explore six Wikitude AR-powered use cases that brought innovation and excitement to the product packaging industry.

Jack Daniel’s AR Experience

The Jack Daniel’s AR Experience, from the Brown-Forman spirits and wine company, takes consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book-style dioramas.

The Jack Daniel Distillery’s AR app offers a virtual tour of the distillery, allowing users to take a closer look at the whiskey-making process, and learn stories about the man himself—Mr. Jack Daniel.

**AR app: Jack Daniel’s AR Experience [** Google Play – App Store ]

Thirty days after the official global Jack Daniel’s AR Experience app launch, 30.000+ iOS and Android users watched over 110,000 ‘Jack Stories’ AR experiences with an average of 5:42 minutes of total session time per user.

Herbal Essences AR Experience

The haircare brand Herbal Essences wanted to drive more attention and encourage more consumers to make better choices when the products they use reach their end-of-use cycle.

The AR experience digitally displays an interactive beachscape around the bottle while displaying an informative video that speaks of the product and the plastic waste problem.

AR app: Herbal Essences AR Experience [ App Store ]

As the AR experience progresses, users see plastic waste washing up on the augmented shore and are invited to swipe the screen to help clean the oceans.

Mojokaii AR animated booster

Mojokaii premium gaming boosters were created specifically for the gaming community. Tapping into the target audience’s affinity to immersive experiences, the Mojokaii AR companion app gamifies tasting and engages customers to collect all product varieties.

Augmented reality effects were created by an international team of VFX artists. By pointing to the packaging label, gamers dive into an immersive digital narrative, unique for each product variation.

The video on the labels and the visual effects around the product is shown in real-time, allowing customers to look at them from different angles. The Mojokaii app uses Wikitude’s curved marker-based tracking that recognizes label designs and shows unique stories and effects for each product.

Francesco Rinaldi® AR App

Francesco Rinaldi is a pasta sauce company that has been on the market for over 45 years. The company wanted to link tradition with innovation by bringing its brand icon, Mrs. Rinaldi, to life. The AR app enables Mrs. Rinaldi to share her stories of what makes her pasta sauce different from other brands.

After downloading and opening the app, users can use their smartphone camera to scan any of the Francesco Rinaldi pasta sauce jar labels. Depending on the pasta sauce line, Mrs. Rinaldi will magically come to life and deliver a specific message for that particular product.

Each AR scan has a “Tap for More” button which invites the customer to the Extended Experience. Every click leads users to different landing pages containing more information about the company, packaging design, list of recipes and more.

The AR experience has increased customer loyalty, brand and product differentiation, customer interaction, and brand recognition.

Ribena “Doodle your World” AR app

Ribena has been in the beverage industry for over 75 years. To bring life and user interaction to their ‘doodle bombing’ inspired campaign, they created the “Doodle your World” app to provide a fun augmented reality experience.

The concept behind the AR app took its creative inspiration from the pop-culture art movement known as ‘doodle bombing’ and combined it with augmented reality technology.

App users are encouraged to create their own doodle-bomb videos using the colourful Ribena character animations to share with friends via message and social media platforms – Facebook, Instagram, and WhatsApp.

The app experience goes on to reward users by unlocking more character animations from the content they create and share, and by purchasing and scanning any one of the limited edition AR ready “Doodle your world” Ribena drink bottles currently in circulation.

Users can see Ribenary characters come to life on their screens anywhere they are. With the app, Ribena fans can also stream augmented reality videos in real-time, capture these special moments and share the fun with friends and family.

Fruit Bliss Interactive

Fruit Bliss creates wholesome snacks with simple ingredients. The company wanted to have a closer, more personal relationship with its customers and expand communication beyond the physical borders of their product packaging.

Customers use their smart device camera to scan select packages that will then trigger the AR experience.

**AR app: Fruit Bliss Interactive [** Google Play ]

The solution was described as an “upgraded email newsletter”. It allows users to unlock augmented content in the form of news, info, social media links, newsletter invites, special offers, and more.

Technology and device capabilities have come a long way since the origins of AR. Today, developers equipped with the right tools have the ability to create various high-performing AR experiences that bring true value, and entertainment to the end-user.

The Wikitude AR SDK has a wide variety of augmented reality features that support can support your product packaging AR campaigns.

For Unity Experts, and due to popular demand, Wikitude is introducing AR capabilities for cylinder targets.

Wikitude Cylinder Tracking for Unity

Cylinder Tracking is the ideal AR feature for augmenting cylindrical-shaped drink cans, wine bottles, longnecks, aluminum tin cans, cosmetic bottles, and other tubular-shaped product containers.

Wikitude Cylinder Tracking technology covers a wide variety of cylindrical targets and label shapes. Unity developers can create campaigns that overlay cylinder targets with interactive digital augmentations such as videos, images, 3D models, audio, buttons, and more.

Interested in giving Wikitude Cylinder Tracking a try?

Try Cylinder Tracking

Want to enhance your product package with AR technology features? Access our store to choose your license or contact our team to discuss your specific AR requirements.

How to boost your marketing strategy with augmented reality technology

Augmented reality gives businesses a chance to create memorable experiences that spark emotional responses connecting people even more to a brand.

In this article, we share innovative ways to reach and catch the attention of your target audience using augmented reality.

1. Brand storytelling

It is well known among the marketing community that brand values play an important role in the purchasing decision. But, truth be told, not everybody has the interest or the time to go through a company’s about and history pages.

That is why HOW you tell your story really matters if you want to get your message and values across. AR provides an attractive option. Check the brand story-telling AR campaign created for Jim Beam® to celebrate its 225-year story:

Jim Beam decided to create the AR experience directly on the product itself, allowing users to engage with the story instore or while enjoying the beverage at home. The perfect opportunity to inform, entertain, and engage your audience while telling your brand’s awesome story.

More AR brand storytelling examples:

2. Product demonstration

Using augmented reality for demonstration purposes is especially efficient for products that have complex functions that are hidden to the naked eye. But it isn’t limited to that.

Instead of transporting heavy and cost-intensive connectivity equipment to trade shows or to customers all over the world, Lufthansa Technik created an augmented reality demo to allow customers to see what happens inside the radome humps on top of modern aircraft.

AR technology also allows potential buyers to better appreciate the value of a product by viewing and understanding the full scope of its functionality in realtime and in the correct position. Nissan LEAF did this to help market and boost sales of their electric car in a retail store in Brazil.

Object Tracking augmented reality technology allows the device to scan and recognize the car, overlaying digital explanations of impressive car functions, such as the simplicity of the electric engine, the e-Pedal function, battery charging explanations, automatic pilot demonstrations, and more.

More AR product demonstration examples:

3. Product visualization

Allowing potential buyers to view a product is a decisive factor in the buying decision process, however, allowing users to have a realistic view of a product digitally placed in their environment is an inarguably a plus.

Many are already familiar with the furniture visualization AR apps created by Roomle and IKEA. However, there is more than furniture-placement that can be done with AR.

To better present their products, the electrical installation company, Busch-Jaeger, used augmented reality to enable users to digitally view their product range.

AR’s version of “try before you buy” helps companies reduce return rates and offers the shopper more security in the buying process.

4. Customer engagement marketing

By inserting interactive AR content into your marketing strategy, businesses can increase the engagement customers have with the brand. And that is precisely what the Philadelphia Insectarium and Butterfly Pavilion did to boost visitor interaction and satisfaction, and have more visibility and sales due to social media sharing.

Outside the Insectarium, visitors position their device over a large mural to watch how a monarch butterfly emerges from its chrysalis in augmented reality with a call to actions inviting users to the institution’s website.

Visitors could also take a photo with a virtual butterfly to save and share on social media.

More AR customer engagement marketing examples:

5. Out-of-home advertising

Moving away from the traditional out-of-home (OOH) advertising categories such as billboards and highways, a new format is arising with augmented reality: Interactive AR building façades.

Thanks to Scene Tracking AR technology, marketers and brands now have the opportunity to transform the actual business premises into an interactive AR trigger.

How? The mumok museum in Vienna used AR to transform the institution’s building into a digital and interactive stage, giving the public an (almost) X-Ray view of what’s going on inside.

OOH was taken to a whole new level by allowing the museum to innovatively share information, advertising their offerings directly on the building itself.

6. Interactive print ads

Printed advertising mediums can be traced back to ancient civilizations. But, a lot has changed since the time of the papyrus. With AR, marketers can turn print materials into portable sales channels.

Check how Germany’s largest travel magazine had 95% of its app users accessing AR experiences within their printed editions.

By expanding the magazine experience with AR, click rates increased, while destinations, tour operators, airlines, and hotel partners could innovatively advertise directly on the magazine to create a more intensive brand and product experience.

Additionally, businesses can use augmented reality to add some flair to company flyers, posters, interactive business cards, and other branded marketing and sales materials.

More AR interactive print ad examples:

7. Instore navigation and shopping

Drive foot traffic to stores and assist customers with navigation inside business premises. Direct users to sales and products you wish to highlight and set up Point of Interest campaigns to emphasize sales, endcaps, individual products, and more.

Watch the video below to view how “PeekPerks” brought augmented reality to retail.

With AR, marketers can help boost sales and build customer loyalty while providing informative, engaging, interactive, helpful, and personalized content to shoppers.

Wikitude Augmented Reality SDK

Want to create an augmented reality experience that will boost your marketing strategy? Contact our team of AR experts to discuss how you can get started!

Contact the Wikitude team

Support for Wikitude coming to an end

Tag: sales

6 Innovative Augmented Reality Product Packaging Use Cases