Augmenting UNESCO Heritage with The Washington Post app - powered by Wikitude

Augmenting UNESCO Heritage with The Washington Post

The Washington Post has published yet another successful AR-enhanced story. This time the Post’s article is promoting all 23 of the UNESCO World Heritage sites situated in the USA. As an incentive to get readers to learn about, appreciate, and visit these locations, the daily newspaper included an AR feature to get users even more involved with the story.

By The Washington Post

Augmented reality helps us tell some of The Post’s most immersive and compelling stories. We can inject elements of a story into the world around you by utilizing the camera on your smartphone, which allows The Post to bring you to great travel destinations, transform your space into architectural marvels - or even help you carve pumpkins.

Augmenting your world with The Washington Post

The Washington Post published an article entitled “World-class heritage, here in the U.S.” which features all of the 23 breathtaking UNESCO World Heritage sites located in the United States of America. The story has integrated two unique augmented reality experiences to further engage their readers.

After downloading and opening The Washington Post Classic app for iOS or Android users can scroll right on the horizontal navigation bar to select the Augmented Reality tab. Among the list of AR-enhanced stories, users will find two AR experiences related to the UNESCO sites: MONTICELLO and YELLOWSTONE.

THE YELLOWSTONE AR EXPERIENCE: Included for its natural importance, this AR experience places a real-size bison in the user’s surrounding environment. While walking around the augmented bison (possibly in the middle of your living room floor) an audio track takes readers through the prairies of the Yellowstone National Park and explains the main facts of this species.

THE MONTICELLO AR EXPERIENCE: Included for its historical and cultural importance, this AR experience allows users to bring items from Thomas Jefferson’s study into their own home. The 3D augmentations are virtual representations of some of the objects kept in the museum. Digitally place the Telescope, the Polygraph, the Globe, and the Revolving Stand on the floor and walk around it while listening to an audio track explaining the peculiarities of each object used by the third US president.

Click here to get step-by-step instructions on how to use augmented reality with The Post.

The Washington Post Classic app uses augmented reality technology provided by the Wikitude SDK to make the AR experiences come to life. After the success of previous AR-enhanced articles such as the Art and Architecture Series and the Speediest Winter Olympic sports, this is another great example of how augmented reality can be used as a great complement to an editorial piece.

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