Manor

Manor Plus – bringing print to life with Wikitude!

Manor, Switzerland’s largest department store chain, has launched its augmented catalogue collection. Powered by Wikitude’s image recognition technology, the catalogues display updated digital price tags, video clips about products, and 3D models creating an interactive, added value experience for customers.

by Manor

The Wikitude SDK was the winner for us as it allowed us to easily link to our Appcelerator Titanium application, saving us significant time and resources.
Matthias Känzig | CEO, Takondi GmbH

Manor, the leading department store chain in Switzerland, is taking a major step towards mobile commerce with augmented reality. In October 2014, the store released the Manor Plus App, launching their first augmented toy catalogue for the holiday season. As a Christmas treat, Manor integrated a 3D modeled polar bear on the cover page, bringing the catalogue to life. Each page, as well as all 270 products within the 48 page catalogue were augmented, providing up to date product pricing, direct links to the online shop as well as product videos. The positive response from customers led Manor to produce a series of augmented catalogs, bringing exciting AR experiences to their beauty and fashion publications. By scanning the latest fashion items and recommended beauty products, users can instantly shop or get more information about what they’re viewing in the catalogue. The same scanning procedure can also reveal exclusive augmented videos that provide tips on how to match and style different pieces and use different beauty products accordingly. Through the design of Swiss advertising agency Metzger Rottman Bürge and the know-how of Swiss web and mobile development company Takondi GmbH, the Manor Plus App offers consumers a new and engaging way to interact with the brand through mobile commerce.. The app is available for iOS and Android users.

Facts

  • Scannable print catalogues
  • Image recognition technology triggers latest product prices,video clips and 3D models
  • Augmented price tags allow users to purchase

Applied Technology

  • Wikitude SDK for Appcelerator Titanium
  • Image Recognition
  • 3D model

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