AR digitally transforms museum with building tracking
Museum uses augmented reality to show exhibition information using the building façade.
The mumok is a museum of modern art located in the Museumsquartier in Vienna, Austria. Its striking dark grey cuboid building structure, clad in basalt stone, houses an unusual collection featuring important works from Classic Modernism, Pop Art, Fluxus, Viennese Actionism, present-day film, and media art.
- Innovatively inform visitors about museum exhibitions
With the intention of attracting new museum visitors and informing frequent museum-goers, the developers wanted to surpass the limits of the physical world by attaching interactive AR content directly to the building structure itself.
mumokAR is a mixed reality app that lets users experience and interact with the transformation of the main museum building.
During this process, the building transforms in a gigantic urban stage and several sequences playfully reveal museum-related content and information regarding existing and upcoming exhibitions. Interaction through tapping on moving objects further reveals surprises to the users.
mumokAR Scene Tracking Demo
THE AR APP DEVELOPER
Artefact is a mixed reality studio telling stories in augmented reality and was founded in 2019, with the goal of creating unique interactive environments and interfaces for clients through custom apps. The company has been pioneering the use and implementation of augmented reality within urban environments since 2015.
THE AR TECHNOLOGY
This AR feature is used for detecting, tracking and digitally augmenting large scale 3D objects – ideal for building tracking, products, industrial machinery, historical monuments, art pieces, façades, architectural constructions, and more.
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