Cosmetic retailer boosting sales with AR magazine
DOBI beauty retailer is using an AR app to reveal interactive digital content attached to its monthly printed magazine and beauty stores across Switzerland. The initiative has increased online sales as well as in-store purchases by adding value and interest to the user experience.
- Wikitude SDK
- Image Recognition
- Scannable print magazine
- Image Recognition technology triggers prices, video clips, and 3D models
- Augmented content increased online purchases
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