Busch-Jaeger & AR

Busch-Jaeger Boosts Customer Buying Confidence With AR

Innovative company uses augmented reality to create state-of-the-art product presentation that is allowing customers to buy with more confidence

THE COMPANY

  • Busch-Jaeger Elektro GmbH
  • Busch-Jaeger is a market leader with over 130 years of experience in the area of electrical installation technology. They offer products and solutions that include complete electrical installation programs and high-end products for building automation.

    THE CHALLENGE

  • Offer digital state-of-the-art product presentation
  • The company wanted to go above and beyond the Online-Catalogue, offering a solution that would enable end users to digitally view their products in a modern, interactive, innovative, and yet highly functional way.

    THE SOLUTION

  • Augmented reality product visualization
  • AR app: 3D LiveView [ Google PlayApp Store ]

    Busch-Jaeger now offers a 3D LiveView AR app which allows customers to use a smart device to digitally view realistic renderings of products seamlessly integrated into a real physical environment. The app also offers a preview of the Busch-tacteo® KNX sensors, which can be designed and customized with the Busch-tacteo® configurator.

    THE RESULTS

  • Customers are buying with more confidence


  • End customers, architects, and planners can easily and realistically view the Busch-Jaeger products in the desired ambiance. They are experiencing more confidence to decide which design line suits best for each project – increasing sales and customer satisfaction.

    THE AR APP DEVELOPER

  • Q: MARKETING
  • Q: MARKETING is a full-service marketing agency that develops customized software solutions such as portals, web applications, and apps. They have been using the fascinating possibilities of augmented reality since 2013.

    THE AR TECHNOLOGY

  • Wikitude Image Recognition
  • This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards and much more.

    Why Wikitude ?

    With augmented reality apps we offer our clients an innovative approach to a more intense and sustainable dialogue with their customers. Our main intention is to deliver digital added value. Wikitude and its AR-SDK are providing us with the technical framework for bringing our ideas to life.
    Igor Schitkow | Global Marketing Communication Specialist | Busch-Jaeger Elektro GmbH

    Interested in creating an AR project of your own?
    Talk to one of our specialists and learn how to get started.

    Contact The Wikitude Team

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