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Busch-Jaeger Boosts Customer Buying Confidence With AR
Busch Jaeger company uses augmented reality (AR) to create state-of-the-art product presentation that is allowing customers to buy with more confidence
THE COMPANY
Busch-Jaeger is a market leader with over 130 years of experience in the area of electrical installation technology. They offer products and solutions that include complete electrical installation programs and high-end products for building automation.
THE CHALLENGE
- Offer digital state-of-the-art product presentation
The company wanted to go above and beyond the online catalog, offering a solution that would enable end-users to digitally view their products in a modern, interactive, innovative, and yet highly functional way.
THE SOLUTION
- Augmented reality product visualization
AR app: 3D LiveView [ Google Play – App Store ]
Busch-Jaeger now offers a 3D LiveView AR app that allows customers to use a smart device to digitally view realistic renderings of products seamlessly integrated into a real physical environment. The app also offers a preview of the Busch-tacteo® KNX sensors, which can be designed and customized with the Busch-tacteo® configurator.
THE RESULTS
- Customers are buying with more confidence
End customers, architects, and planners can easily and realistically view the Busch-Jaeger products in the desired ambiance. They are experiencing more confidence to decide which design line suits best for each project – increasing sales and customer satisfaction.
THE AR APP DEVELOPER
Q: MARKETING is a full-service marketing agency that develops customized software solutions such as portals, web applications, and apps. They have been using the fascinating possibilities of augmented reality since 2013.
THE AR TECHNOLOGY
This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards, and much more.
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