Busch-Jaeger & AR

Busch-Jaeger Boosts Customer Buying Confidence With AR

Busch Jaeger company uses augmented reality (AR) to create state-of-the-art product presentation that is allowing customers to buy with more confidence

THE COMPANY

Busch-Jaeger is a market leader with over 130 years of experience in the area of electrical installation technology. They offer products and solutions that include complete electrical installation programs and high-end products for building automation.

THE CHALLENGE

  • Offer digital state-of-the-art product presentation
The company wanted to go above and beyond the online catalog, offering a solution that would enable end-users to digitally view their products in a modern, interactive, innovative, and yet highly functional way.

THE SOLUTION

  • Augmented reality product visualization
AR app: 3D LiveView [ Google PlayApp Store ] Busch-Jaeger now offers a 3D LiveView AR app that allows customers to use a smart device to digitally view realistic renderings of products seamlessly integrated into a real physical environment. The app also offers a preview of the Busch-tacteo® KNX sensors, which can be designed and customized with the Busch-tacteo® configurator.

THE RESULTS

  • Customers are buying with more confidence
End customers, architects, and planners can easily and realistically view the Busch-Jaeger products in the desired ambiance. They are experiencing more confidence to decide which design line suits best for each project – increasing sales and customer satisfaction.

THE AR APP DEVELOPER

Q: MARKETING is a full-service marketing agency that develops customized software solutions such as portals, web applications, and apps. They have been using the fascinating possibilities of augmented reality since 2013.

THE AR TECHNOLOGY

This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards, and much more.

Why Wikitude ?

With augmented reality apps we offer our clients an innovative approach to a more intense and sustainable dialogue with their customers. Our main intention is to deliver digital added value. Wikitude and its AR-SDK are providing us with the technical framework for bringing our ideas to life.
Igor Schitkow | Global Marketing Communication Specialist | Busch-Jaeger Elektro GmbH

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