Since 2008 Wikitude has been shaping the future of augmented reality.

Over a decade ago, after having launched the world’s first mobile AR app, Wikitude embarked on a journey to take augmented reality to new levels of performance and capability. In the summer of 2021, Wikitude proudly joined the Qualcomm family of companies, the world’s leading mobile technology innovator.

Who we are

We are Wikitude, a Qualcomm company providing dynamic AR technology. Our belief is that AR will drastically shape the future of how we consume information and we work hard to make that vision a reality.

Augmented reality is our core business and we work on cutting-edge tools that are transforming the world one AR solution at a time.

Our Mission

Our goal is to unlock the full potential of augmented reality by empowering businesses to develop the most creative, innovative, responsive, and sustainable AR experiences in the world.

Wikitude Values

Innovation, customer commitment, excellence, and transparency are at the heart of everything we do. These values drive our work, shape our collaboration as a team, and guide our interactions with customers and business partners.

See more with Wikitude

World class team & technology

Global developer community

Over 1 billion installs powered by Wikitude

Top-notch AR SDK and Editor

Comprehensive AR network

Meet the Management

Wikitude has a visionary and strong management team with deep entrepreneurial expertise

Martin Herdina Wikitude CEO

Martin Herdina

Martin is a successful internet and telecom entrepreneur. Prior to joining Wikitude, Martin had successfully built-up and sold fatfoogoo, a leading provider of payment systems for online games, to Digital River (DRIV). Previously, Martin held strategic management positions in Europe and the US with Qpass Inc., UCP, and T‑Mobile.

Philipp Nagele Wikitude

Philipp Nagele

Philipp studied Telecommunications Engineering at the University of Applied Science in Salzburg and received his M.Sc. in Computer System Engineering from the University of Halmstad, Sweden. Prior to joining Wikitude, Philipp worked at VeriSign Inc. in Boston, USA and T‑Mobile Austria as Product and Innovation Manager.

Nicola Radacher Wikitude COO

Nicola Radacher

Nicola studied Geo-Information Science in Rottenmann, Austria. After nearly 3 years of gathering experience in software development and project management at Real Networks, she joined Wikitude in 2009. Nicola assumed the role of COO in 2019 where she successfully executes strategy and oversees operations.

Want to meet the whole amazing Wikitude team? See more!

We’re hiring!

Join Wikitude’s international and highly skilled team to build the future of AR!

See openings