The Jim Beam Augmented Reality Experience - augmented reality product packaging

The Jim Beam Augmented Reality Experience

Augmented reality technology turns Jim Beam bottle into a stage playing out key milestones in the brand journey


Jim Beam Brands Co. LLC. proudly produces and markets some of the world’s finest beverage alcohol products in many countries around the globe. Since 1795, Jim Beam has been crafted by the Beam family and distilled with a strong sense of family values.


  • Invite users to interactively discover the Jim Beam Story

Jim Beam wanted to innovatively invite their customers to celebrate the brands’ place in history, with the intention of entertaining, delighting, and building an even stronger connection between the brand and its customers.


  • Augmented reality product packaging

AR app: Jim Beam Augmented Reality [ Google PlayApp Store ]

The Jim Beam Augmented Reality app allows users to watch as the world of Jim Beam comes to life right on the bottle. Going back in time and experiencing 7 generations of family history through dynamic audio and 3D visuals.

After downloading the app, users can hold their phones over the Jim Beam label to launch the immersive experience. This Augmented Reality exploration turns the bottle into a stage, playing out key milestones in the Jim Beam journey through news clippings, 3D animations, audio clips, and historical footage that work together to offer users a rich picture of Jim Beam’s place in history and a powerful connection to the brand.

Jim Beam Augmented Reality Video Demo


Tactic is an innovation studio situated at the convergence of design and technology. Its team of engineers and designers develop unique immersive experiences for AR and VR media as well as interactive installations, 360° video capture, game engine content, wearables, and other related technologies.


This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards and much more.

Why Wikitude ?

“Wikitude has proved to be the ideal tool for the project since day zero. In just one afternoon, we were able to create a working prototype that proved the many possibilities of augmented reality using Object Tracking.”
Gabriel Santos | Co-Founder | Midiadub

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