AR car tracking: Nissan LEAF

THE COMPANY

• Nissan

Nissan is a Japanese multinational automobile manufacturer that continues its quest to optimize product development and deliver highly innovative technology. Today, in various countries and regions around the world, the company enjoys a stellar reputation for creating truly innovative vehicles and service programs.

THE CHALLENGE

• Unique, delighting, and informative dealership user experience

Nissan’s launch of the year, Nissan LEAF, was coming to Brazil. The challenge was to find a solution that would allow potential buyers to better understand the innovative features and benefits of the vehicle, not only delighting the customer but on a par with the innovation in the new Nissan LEAF.

Thanks to the Nissan LEAF AR experience, offered at dealerships, visitors can visualize all the features and differentials that are not visible at first sight. Object Tracking augmented reality technology allows the device to scan and recognize the car, overlaying digital explanations of interesting car functions.

The AR app demonstrates the simplicity of the electric engine, the e-Pedal function, battery charging explanations, automatic pilot demonstrations – showing how the car can control speed when it detects a vehicle ahead to maintain a safe distance, carbon emissions info, and more.