
Augmented reality product packaging: the Herbal Essences AR Experience
Product packaging enhanced with augmented reality technology is bringing awareness to the plastic pollution issue in our waterways
THE COMPANY
Herbal Essences is a haircare brand that believes in real botanicals, intoxicating fragrances, and indulgent experiences that unleash the positive power of nature. Their bio:renew formulas are 90% naturally derived, and botanist approved, with real botanicals endorsed by the Royal Botanic Gardens, Kew. Herbal Essences is PETA cruelty-free and fascinated by our planet’s biodiversity.THE GOAL
- Bring awareness to plastic pollution in our waterways
THE SOLUTION
- AR content attached to product packaging
“Plastic floating in our oceans and rivers has been a recent topic for discussion and unless people work to find solutions, it stays just that—a discussion. By incorporating beach plastic into their bottles, Herbal Essences is showing that they are committed to doing something and leading by example.”
Tom Szaky | CEO | TerraCycle
THE AR APP DEVELOPER
Tactic is an innovation studio situated at the convergence of design and technology. Its team of engineers and designers develop unique immersive experiences for AR and VR media as well as interactive installations, 360° video capture, game engine content, wearables, and other related technologies.Why Wikitude ?
Product packaging plays an essential role in the consumer decision and is the ideal opportunity to share not only information about the product itself but also company values. It is great to see how the Wikitude AR platform is enabling companies, of all backgrounds, to use augmented reality to take their communication to the next level.
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