Augmented reality product packaging: the Herbal Essences AR Experience
Product packaging enhanced with augmented reality technology is bringing awareness to the plastic pollution issue in our waterways
- Bring awareness to plastic pollution in our waterways
- AR content attached to product packaging
“Plastic floating in our oceans and rivers has been a recent topic for discussion and unless people work to find solutions, it stays just that—a discussion. By incorporating beach plastic into their bottles, Herbal Essences is showing that they are committed to doing something and leading by example.” Tom Szaky | CEO | TerraCycle
THE AR APP DEVELOPER
THE AR TECHNOLOGYThis AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards and much more.
Why Wikitude ?
Product packaging plays an essential role in the consumer decision and is the ideal opportunity to share not only information about the product itself but also company values. It is great to see how the Wikitude AR platform is enabling companies, of all backgrounds, to use augmented reality to take their communication to the next level.