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This article covers six successful augmented reality product packaging campaigns created with the Wikitude AR Software Development Kit.

Augmented reality technology is gradually expanding its outreach by establishing its presence throughout various segments of the market. The product packaging sector, in particular, has been getting a lot of AR traction.

Discover: Harness the power of augmented reality solutions for packaging

After covering the marketing advantages of augmented reality in packaging, we will now explore six Wikitude AR-powered use cases that brought innovation and excitement to the product packaging industry.

Jack Daniel’s AR Experience

The Jack Daniel’s AR Experience, from the Brown-Forman spirits and wine company, takes consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book-style dioramas.

The Jack Daniel Distillery’s AR app offers a virtual tour of the distillery, allowing users to take a closer look at the whiskey-making process, and learn stories about the man himself—Mr. Jack Daniel.

**AR app: Jack Daniel’s AR Experience [** Google Play – App Store ]

Thirty days after the official global Jack Daniel’s AR Experience app launch, 30.000+ iOS and Android users watched over 110,000 ‘Jack Stories’ AR experiences with an average of 5:42 minutes of total session time per user.

Herbal Essences AR Experience

The haircare brand Herbal Essences wanted to drive more attention and encourage more consumers to make better choices when the products they use reach their end-of-use cycle.

The AR experience digitally displays an interactive beachscape around the bottle while displaying an informative video that speaks of the product and the plastic waste problem.

AR app: Herbal Essences AR Experience [ App Store ]

As the AR experience progresses, users see plastic waste washing up on the augmented shore and are invited to swipe the screen to help clean the oceans.

Mojokaii AR animated booster

Mojokaii premium gaming boosters were created specifically for the gaming community. Tapping into the target audience’s affinity to immersive experiences, the Mojokaii AR companion app gamifies tasting and engages customers to collect all product varieties.

Augmented reality effects were created by an international team of VFX artists. By pointing to the packaging label, gamers dive into an immersive digital narrative, unique for each product variation.

The video on the labels and the visual effects around the product is shown in real-time, allowing customers to look at them from different angles. The Mojokaii app uses Wikitude’s curved marker-based tracking that recognizes label designs and shows unique stories and effects for each product.

Francesco Rinaldi® AR App

Francesco Rinaldi is a pasta sauce company that has been on the market for over 45 years. The company wanted to link tradition with innovation by bringing its brand icon, Mrs. Rinaldi, to life. The AR app enables Mrs. Rinaldi to share her stories of what makes her pasta sauce different from other brands.

After downloading and opening the app, users can use their smartphone camera to scan any of the Francesco Rinaldi pasta sauce jar labels. Depending on the pasta sauce line, Mrs. Rinaldi will magically come to life and deliver a specific message for that particular product.

Each AR scan has a “Tap for More” button which invites the customer to the Extended Experience. Every click leads users to different landing pages containing more information about the company, packaging design, list of recipes and more.

The AR experience has increased customer loyalty, brand and product differentiation, customer interaction, and brand recognition.

Ribena “Doodle your World” AR app

Ribena has been in the beverage industry for over 75 years. To bring life and user interaction to their ‘doodle bombing’ inspired campaign, they created the “Doodle your World” app to provide a fun augmented reality experience.

The concept behind the AR app took its creative inspiration from the pop-culture art movement known as ‘doodle bombing’ and combined it with augmented reality technology.

App users are encouraged to create their own doodle-bomb videos using the colourful Ribena character animations to share with friends via message and social media platforms – Facebook, Instagram, and WhatsApp.

The app experience goes on to reward users by unlocking more character animations from the content they create and share, and by purchasing and scanning any one of the limited edition AR ready “Doodle your world” Ribena drink bottles currently in circulation.

Users can see Ribenary characters come to life on their screens anywhere they are. With the app, Ribena fans can also stream augmented reality videos in real-time, capture these special moments and share the fun with friends and family.

Fruit Bliss Interactive

Fruit Bliss creates wholesome snacks with simple ingredients. The company wanted to have a closer, more personal relationship with its customers and expand communication beyond the physical borders of their product packaging.

Customers use their smart device camera to scan select packages that will then trigger the AR experience.

**AR app: Fruit Bliss Interactive [** Google Play ]

The solution was described as an “upgraded email newsletter”. It allows users to unlock augmented content in the form of news, info, social media links, newsletter invites, special offers, and more.

Technology and device capabilities have come a long way since the origins of AR. Today, developers equipped with the right tools have the ability to create various high-performing AR experiences that bring true value, and entertainment to the end-user.

The Wikitude AR SDK has a wide variety of augmented reality features that support can support your product packaging AR campaigns.

For Unity Experts, and due to popular demand, Wikitude is introducing AR capabilities for cylinder targets.

Wikitude Cylinder Tracking for Unity

Cylinder Tracking is the ideal AR feature for augmenting cylindrical-shaped drink cans, wine bottles, longnecks, aluminum tin cans, cosmetic bottles, and other tubular-shaped product containers.

Wikitude Cylinder Tracking technology covers a wide variety of cylindrical targets and label shapes. Unity developers can create campaigns that overlay cylinder targets with interactive digital augmentations such as videos, images, 3D models, audio, buttons, and more.

Interested in giving Wikitude Cylinder Tracking a try?

Try Cylinder Tracking

Want to enhance your product package with AR technology features? Access our store to choose your license or contact our team to discuss your specific AR requirements.

The 2020 COVID-19 pandemic forced the whole world into the new realm of remote work. While we seek new ways of staying connected through tech, AR shows its potential by bringing connectivity to a whole new level.

In the past months, we’ve seen the world change in the blink of an eye. With sudden lockdowns caused by COVID-19 across the globe, many were imposed to isolate and build new remote daily routines from scratch. What seemed unusual just a month ago turned into an everyday necessity.

During this time we mastered virtual meet-ups not only on a technical but also on a human level. We realized that online conversations can be just as valuable as face to face ones. Countless Zoom and Skype calls rapidly took new shapes and meanings as they substituted our daily stand-ups and Friday get-togethers. Many employees appreciated the opportunity to cut the costs and time spent in daily commutes while their managers had to embrace the whole work from home situation and learn to build new workflows around it.

And just like that, we found ourselves in the process of change, creating a new remote reality. While the tech we are using is not necessarily new, it’s the newly developed attitude towards technology that changes the rules. With its unleashed potential, augmented reality becomes a technology that takes our daily experiences to the next level. And although the technology has been around for a while, its spread got catalyzed during the pandemic. Suddenly, the COVID-19 pandemic made the impact AR can bring crystal clear.

Here are 4 areas where augmented reality brings real transformation:

Shopping

Being constantly concerned about hygiene is a trait of the new normal, that will stay with us for a while. As retail players hectically try to invent new ways to boost sales during the COVID-19 pandemic, try-before-you-buy AR apps and masks gain solid traction with social media platforms playing a significant role in making these solutions popular. In the next few months, we will see even more helpful “try-before-you-buy” services, allowing customers to easily try any product – from sunglasses to a new piece of furniture. In the long run, the retail industry will fully adept AR as it proves to be indispensable in providing customized experiences and solutions.

Safe reopening

Safe reopening is also becoming an important topic. Visitors will appreciate a tech that helps estimate how many people are already inside the museum and whether it makes a visit with a safe distance feasible. And while waiting outside, augmented reality allows visitors to have an engaging experience without even entering the building. For office buildings and academic institutions, AR can help keep people informed on new regulations and get questions answered about any COVID-19 response policies. See how Niagara University helps 3,300 undergraduate students stay safe in this year’s fall term.

Education

Schools and universities had to embrace the e-learning, as well as the ever-present possibility to go into the new lockdown on short notice. Remote learning and impromptu homeschooling demand digital tools to keep students connected, engaged, and motivated. Augmented reality could do the trick by providing new engaging ways to learn. Even the dry facts like the periodic system receive a new flair as students can interact with molecules. In Japan, kids can already use an augmented card game to learn how to code. Even printed materials get an upgrade with digital content or augmented animations that bring a foreign language to life.

Customer service

Is the vacuum cleaner broken during the pandemic? No clue what the error code is about? Customer service calls (especially in the context of a lockdown) can be long and tedious. And let’s face it, troubleshooting over the phone can be confusing and ineffective. Imagine that the manufacturer of your Roomba would be able to send an expert virtually to your house? All you’ll need to do is to point the camera of your smartphone to the device to fix the problem. The expert then sees what you see and gives you clear and helpful instructions remotely on the next steps. These are only a few of the possible case uses of augmented reality in our daily lives.

Such effective AR solutions receive deserved recognition due to the limits the pandemic imposes. As the situation cools down, we will find the ways back into real life. We’ll most likely take the winning solutions with us to enjoy.

In the long run, AR proves to be a technology that helps us make the real-world better – by bringing more value to our daily experiences.

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Tag: customer engagement

6 Innovative Augmented Reality Product Packaging Use Cases