Lapp

Lapp Group augmented reality app

Based in Stuttgart, Germany, Lapp Group is one of the world’s leading providers of cables, leads, cable accessories and systems of the highest level of quality. Specializing in mechanical and systems engineering, the automotive industry, MSR technology, and electrical installations engineering, Lapp’s commitment to innovation has kept them at the forefront of their field since 1957.

by Lapp Group

With the Lapp Group AR app we achieved a perfect connection between our well established catalogue and the virtual world. Our Clients were really surprised and thrilled!
Carsten Wißmann | e-Business Leitung, Lapp Group

Seeking to provide their customers with a thorough overview of a selection of SKINTOP® and EPIC® products, Lapp Group worked closely with Lösch MedienManufaktur to develop an augmented reality app utilizing Wikitude’s image recognition and 3D modelling technology.

Lapp’s goal was to bridge the gap between the classic, analogue world of the printed catalogue and the digital world of smartphones, tablets, and eyewear. By employing Wikitude technology, the firm has successfully executed this goal, and offers consumers a fast and easy way to view selected products from all perspectives. As the 3D models are animated, consumers are also able to view the inside of each component and judge for themselves if the part is appropriate or not, thus saving resources, time and cost.

Facts

  • Renders 3D models of Lapp Kabel SKINTOP® and EPIC® products
  • Seamless incorporation of Wikitude Technology via our SDK
  • Image recognition on Lapp Kabel's catalog adds value through informative 3D modeling and leaves no room for customer doubt or questions

Applied Technology

  • Wikitude SDK
  • 3D modeling
  • Image Recognition

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