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Digital agencies

Starting a career in augmented reality

Augmented reality is steadily claiming its spot not only in the digital universe but also in the career field. How can you leverage your existing skills to start a new career in AR? Here are seven smart ways to begin with.

You’ve always wanted to make your own augmented reality app. But the time, money, and coding skills required to build one have kept you from realizing your dream. Or what if you’ve been successfully building AR social filters and now consider turning it into a full time job? There are many ways to level up your career and kick off a promising future as an augmented reality expert. 

Start off as a junior developer, then move into AR

To make the most of your career, you’ll want to start off as a junior developer, then move into augmented reality. 

Some skills you’ll want to develop include: 

  • Programming. The first step on this path is learning how to program in a language that can be used for both AR and mobile app programming. If you’re not sure where to start, take a look at some online resources like Udemy or FreeCodeCamp
  • 3D Modeling and Graphic Design. Understanding how 3D models work is essential if you want to create compelling digital objects for users. You should also have an eye for design if you intend on creating user interfaces or other visual elements that are essential parts of any great experience using AR technology. Learning how 3D models work is easy with online courses like those offered by Google’s Udacity program. There are also plenty of free resources available online. 

Level up from game designer to AR game designer

There are many ways to level up your career as a game designer and kick off a promising future as an AR game designer. 

It’s important to understand the difference between AR and traditional video games. Video games that use AR technology allow players to see their surroundings while playing the game on their device or computer screen. In other words, they interact with virtual objects that appear in real-life settings while still seeing through their physical eyes rather than looking at a screen alone. 

This form of gameplay has been used for years by Nintendo’s Pokemon Go and Microsoft’s HoloLens headset but has only recently gained popularity among gamers worldwide. To kick off the transition, dig into Augmented Reality for Everyone course that FreeCodeCamp provides.

– Consider becoming a 3D modeler

It’s a good starting point for anyone looking to get into augmented reality, 3D printing, CAD, VR and animation. Your skill set will most likely already has a lot of crossover with the gaming industry and engineering fields.

– Get creative with your experience in graphic design

Being a graphic designer can be a great entry point into augmented reality. Graphic designers are skilled in visual communication and often have experience with tools like Photoshop and Illustrator, which are used to create 3D models. This can come in handy when designing AR experiences because these apps and games often use 3D models as visuals. 

Graphic designers can also take their skills in designing 2D layouts and apply them to creating the user interface (UI) for an app or game—for example, designing buttons on the screen or menus that users will interact with using gestures on their smartphones or tablets. Keep this in mind when applying for jobs at companies that create AR applications! 

– Work on your design skills to become an industrial designer

If you want to work in augmented reality, there’s no better place to start than with industrial design. As an industrial designer, you’ll be tasked with creating objects that are functional and appealing, but also new ways to use technology that most people haven’t considered before. This requires a great deal of creativity and imagination—but also means that once you’ve got the hang of things as an industrially-trained designer, it will be easier for your ideas to get off the ground. 

If this sounds like something that interests you, consider getting into industrial design. You’ll need some training in engineering first (which is always helpful), but then all it takes is hard work and perseverance on your part. 

As augmented reality continues to grow, there are many different types of jobs that you can do with the technology. Here are some extra ideas to explore:

Business managers are responsible for overseeing an AR company’s overall operations and ensuring it is profitable. They might be tasked with hiring employees or finding new ways to promote the company’s products.


Content developers create software programs or other content for AR applications. This type of work includes writing code, building 3D models for games and apps, creating graphics for game engines like Unity or Unreal Engines, conceptualizing ideas for apps and games through sketches or illustrations, creating user manuals and instruction guides, managing databases used in development projects. 

According to Karl Hughes, there are even more career paths that software developers can take.

Looking to get started? Here are even more resources:

With all of the technology and growth in augmented reality, you can make a career out of it. We hope this article has given you some insight into which skills will help you succeed in the field and how to start building those skills today. Remember that it takes time and effort to build a successful career, but with persistence and passion for what you do (and no matter what age), it is possible!

We’re all about the future of augmented reality, and we want you to be a part of it! 

Categories
Digital agencies

4 ways AR transforms the customer journey

The digitalization of the customer journey is an inevitable leap for every brand. AR is here to help!

Digital transformation has been fueled by a series of events in recent years, making brands think on their feet and reactively adapt strategies on all levels. The customer journey has become one of the areas in the limelight.

While the pandemic imposed restrictions on daily lives and affected purchasing habits, the online dwelling time has propelled, giving the marketers a solid reason to take a closer look at emerging technologies such as AR.

Brands worldwide show that digitalization of the customer journey is a necessary step. Luckily, advanced technological solutions are here to help make a leap. Thanks to its versatility, AR solutions gradually become a vital component in accompanying the customer throughout the entire sales funnel and beyond.

Awareness: advertising of tomorrow

Starting from the very top of the funnel, marketers could use AR to boost brand awareness and customer engagement.

Let’s take advertising. AR-powered ads that we know and love rolled out just a couple of years ago. Snapchat pioneered programmatic AR ads in 2017. This pushed other social media giants like Facebook and Instagram to catch up on the trend and present their take on using AR in advertising. According to Digiday, TikTok gets ready to introduce a new AR ad format soon.

What started as a beta-testing for selecting industries, was rapidly scaled and implemented on a broader scope, based on raving feedback of advertisers and end-users. As AR technology becomes progressively light-weight, various platforms can integrate solutions without additional workload.

For customers, “seeing is believing” is synonymous with AR commerce. As brands tell their stories in new ways, customers experience products and services in simulations that feel real. With social distancing coming to stay for a while, trying things out through AR or learning about the product without physically visiting the store becomes vital.

The transit through customer journey stages gets streamlined and leads the prospects directly to the next stage.

Interest: a new dimension of customer experience

After the attention is caught, how do the brands spark interest and make a customer spend time exploring more? Immersive AR solutions make it possible. Advertisers who chose to tune in, receive a new toolset, powerful enough to flip the established paradigm of customer-brand interaction.

The AR industry provides technology to seamlessly create new customer and brand experiences on a larger scale.

A bonus for agencies and marketers is the high adaptivity of the AR solutions, meaning they could be customized for each industry’s specifics. Powered by cutting-edge AR products, brands leverage their ROI and supply customers with digital content that can be directly engaged with.

The level of interaction with such content is unprecedented and goes well beyond reading and liking. Given that augmented reality allows adding any digital content to the real-life environment, it sparks genuine emotions that no video or image could beat.

Desire: expanding functionality

Growing in functionality year to year, AR moves from a single-use experience to becoming a connecting tissue for many uprising technologies – such as AI, machine learning, and robotics.

Being less hardware dependent than VR, augmented reality proves to be a go-to solution that offers a lot of ways for deployment while being more user-friendly and highly customizable. Customers already carry AR-powered devices in their pockets (aka smartphones), creating an additional touchpoint to deliver experiences anytime.

Thanks to AR features such as Object Tracking, users can freely move around and actively interact with 3D content. Instant tracking allows the experience to take place literally everywhere – from the screen of the user’s smartphone or laptop to physical objects around, like buildings and city infrastructure. AR solutions open a new dimension of indoor and outdoor advertising.

Action: show and shop

Now, that the customer is attracted and engaged, how can we harness that attention and convert it to engagement and sales? AR comes in handy not only to present the product but also to add branded content of various complexity, showcasing product functionality and innovation.

With 3D instructional overlays, customers can visualize and learn more in real-time: be it a particular campaign or brand’s mission. Imagine allowing customers to try things virtually. Let’s say, verify if a piece of furniture fits in the room.

With AR, you can go a step further and even guide the assembling of the product. The augmented reality experience can spread throughout the entire customer journey, creating a comprehensive roadmap for brands to act on.

Design Ar GIF by Wikitude - Find & Share on GIPHY

Augmented reality solutions have the power to reimagine the customer journey as we know it. From harnessing customers’ attention by creating unique experiences that spark a genuine interest to boosting engagement and driving sales – this technology has it under its belt.

How are you leveraging AR in your customer journey? Let us know in the comments below.