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Electrolux Professional augmented reality solution
Company boosts customer experience with “try-before-you-buy” AR product visualization app
THE COMPANY
Electrolux Professional develops the world’s most sustainable and flexible solutions and equipment that deliver high productivity, lowest lifecycle costs, and are the easiest to use, to maintain, and to service. The company focuses on commercial kitchen equipment, beverage solutions, and commercial laundry equipment.
THE GOAL
- Create interactive life-like models of their products
To transform the client experience, Electrolux Professional aimed to solve a massive customer friction by offering realistic visualization and virtually demonstrating product functionality. The goal was to develop an informative and interactive solution that could be easily updated with the latest appliance content available for the end-user.
THE SOLUTION
- Wikitude Image Tracking product visualization and interaction
AR app: OnE 3DR [ Google Play – App Store ]
With the OnE 3DR augmented reality app, Electrolux Professional now has the ability to show and demonstrate different product features by transforming them into interactive objects. The company believes that AR represents an interesting opportunity, especially when talking about exhibitions and promotional events.
Users can interact with appliances, zoom in to see details of materials, and learn how special features in a particular appliance work.
THE AR APP DEVELOPER
Electrolux Professional is one of the leading global providers of food service, beverage, and laundry solutions, serving a wide range of customers globally, from restaurants and hotels to healthcare and education, and other service facilities.
THE AR TECHNOLOGY
This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards and much more.
Why Wikitude ?
Interested in creating an AR project of your own?
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