Electrolux uses Wikitude  AR product visualization tech to help customers visualize products

Electrolux Professional augmented reality solution

Company boosts customer experience with “try-before-you-buy” AR product visualization app

THE COMPANY

  • Electrolux Professional
  • Electrolux Professional develops the world’s most sustainable and flexible solutions and equipment that deliver high productivity, lowest lifecycle costs, and are the easiest to use, to maintain, and to service. The company focuses on commercial kitchen equipment, beverage solutions, and commercial laundry equipment.

    THE GOAL

  • Create interactive life-like models of their products
  • To transform the client experience, Electrolux Professional aimed to solve a massive customer friction by offering realistic visualization and virtually demonstrating product functionality. The goal was to develop an informative and interactive solution that could be easily updated with the latest appliance content available for the end-user.

    THE SOLUTION

  • Wikitude Image Tracking product visualization and interaction
  • AR app: OnE 3DR [ Google PlayApp Store ]

    With the OnE 3DR augmented reality app, Electrolux Professional now has the ability to show and demonstrate different product features by transforming them into interactive objects. The company believes that AR represents an interesting opportunity, especially when talking about exhibitions and promotional events.

    Users can interact with appliances, zoom in to see details of materials, and learn how special features in a particular appliance work.

    Electrolux Professional OnE 3DR AR product visualization

    augmenting catalog for AR product visualization
    Different Electrolux Professional appliances that can be seen with AR product visualization
    AR product visualization - Electrolux Professional appliance

    THE AR APP DEVELOPER

  • Electrolux Professional
  • Electrolux Professional is one of the leading global providers of food service, beverage, and laundry solutions, serving a wide range of customers globally, from restaurants and hotels to healthcare and education, and other service facilities.​

    THE AR TECHNOLOGY

  • Wikitude Image Recognition
  • This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards and much more.

    Why Wikitude ?

    “We can add updates when new features are launched so the fact that it is dynamic means we can always have the latest content about the appliance available.”
    Simone Palazzin | Marketing Technology Specialist | Electrolux Professional

    Interested in creating an AR project of your own?
    Share your ideas with us to learn which SDK package is right for you.

    Contact The Wikitude Team

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