Wikitude augmented reality development framework comes with many convenient features that simplify working with geo-referenced data.
Developers can create one or multiple location-based markers and enable users to interact with the augmentations overlaying them. Depending on the use case, location is used via GPS, network or beacon.
Some of the many use cases …
Sales outlet finder
Location-based AR apps help customers find sales outlets and attract them for additional bonuses. Retailers can send push messages to customers once they reach the store surroundings. Promotions, vouchers, personalized messages and information regarding products of interest are some of the possible add-ons for the clientele. All this will stimulate purchases and engage customers at all stages of their visit.
Pokemon Go is already a classic example of gamifying surroundings. Companies can build the next Pokemon Go and place game character as well as items around the players at specific geo-locations. As the player progresses, so can the difficulty of the game, involving the player both mentally and physically. Going one step further there are great opportunities to combine training with AR gamification in order to stimulate engagement.
Entertainment – Treasure hunt
Let the hunt begin! With AR, users can collect scattered items and gain points when collecting augmented goodies left at secret points of interest (POI). Players can receive an indication about nearby collectibles and visualize the route connecting them in order to find the optimal way to reach the target. Moreover, multiple users could compete with each other for a more engaging experience.
Visitors can explore their surroundings in a fun and engaging way. Wikitude initially focused on providing location-based AR experiences through the Wikitude World Browser App, the very first Augmented Reality Browser for smartphone-users. The technology has advanced, empowering users to navigate to or within a location, be it a stadium, festival area, park, company, etc.