
AR treasure hunt game at the food festival in England
Festival-goers collected augmented coins throughout the event to win prizes
THE FESTIVAL
- Woking Food and Drink Festival 2019
The Woking Food and Drink Festival is organised by Woking Borough Council as part of its annual Celebrate Woking programme of events. The event showcases high-quality artisan food and drink producers, retailers, restaurants, specialist professionals and talented chefs from around the Borough, Surrey and the wider surrounds. The festival provides educational, immersive and cultural opportunities for thousands of visitors, from food enthusiasts to general visitors alike.



THE GOAL:
- Create a fun and interactive way for visitors to engage with the festival
- Attract people to the less visited areas of the event
Festival organisers found that certain parts of the event were visited with a lot less frequency than the main areas. A solution, with an element of fun, was needed to encourage festival-goers to visit ALL corners of the festival. Additionally, with the vast number of stalls at the festival, it was important to facilitate navigation, and allow users to filter searches to their preferences.
THE SOLUTION
- AR Treasure Hunt
The app allowed visitors to take part in an AR treasure hunt around the festival, injecting a bit of fun whilst encouraging people to visit
all corners of the festival. Users were invited to follow the bread-crumbed trail, by pointing the phone around them. Once the treasure site was hit, an augmented reality coin would spin onto the screen and users could tap it to collect. To receive the final prize, users had to fill their treasure chest with nine coins spread throughout the festival.
- Interactive AR Map
With the app, navigating around the festival had never been easier. Visitors could use their phone to scan their surroundings and view augmented reality markers indicating stalls and event stages, helping users to pinpoint their whereabouts for easy navigation.
Additionally, for the first time at the festival, people could select specific food types they were interested in enabling them to visit stalls they may have previously missed, with the interactive maps helping them find their way.
AR app: Woking Food and Drink Festival 2019: [Google Play – App Store]
THE AR APP DEVELOPER
Aligned Assets is the leading provider of address management solutions, enabling organisations to consume, share, integrate and match only the most up-to-date address data. In recent years, the company has developed a cutting-edge location-based augmented reality app that visually represents location intelligence on the screen of a smartphone, tablet or smart glasses.
THE AR TECHNOLOGY
This AR feature is used to detect, track and digitally augment large scale 3D objects – ideal for augmenting products, industrial machinery, historical monuments, art pieces, buildings, façades, architectural constructions, and more.
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