What are the main advantages?
Firstly, device reach: SMART switches to Google’s ARCore or Apple’s ARKit, when the devices support it. When not, Wikitude's technology is launched, making it possible to work with Instant Tracking on a much wider range of devices than what Google and Apple enable.
SMART - Facts
ARCore & SMART
Launched in August 2017, ARCore is Google's platform for building augmented reality apps on Android. ARCore’s motion tracking allows the phone to understand and track its position relative to the world and place 3D models in the scene. ARCore is currently available for around 1.4% of Android devices out there. With SMART, Wikitude extends the accessibility of markerless AR to more than 35% of the overall market. Let's not forget that the overall market includes all those old Android operating systems that aren't even capable of running apps.
ARKit & SMART
ARKit’s World Tracking, enables the creation of augmented reality experiences that allow a user to explore digital content in the world around them. ARKit uses Visual Inertial Odometry (VIO) and plane detection to track the position of the device in space in real time. SMART ensures the delivery of SLAM-based AR experiences on a wider range of iOS devices reaching more than 90% of the market compared to ARKit's 36%. Why not empower the majority of your user base with markerless AR instead of settling to reaching only a third of them?