Instant Tracking Technology and Features
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Marketing, Sales & Entertainment
Getting someone to look at your product is the first step of a good marketing strategy. With Instant Tracking, customers can visualize and interact with various products by digitally placing them in their physical surroundings. An augmented couch can be seen and rearranged in the living room, a 3D house project positioned on the newly bought ground terrain, digital solar panels can be placed on rooftops, etc., giving the user a realistic view of the final product. There is clear potential for retail outlets as well as for entertainment and gaming, as Pokémon Go so brilliantly demonstrated.
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Adding and sharing digital notes
Adding bits of helpful digital information to a real-world scene can help one to better understand the exact context of a given situation. Using Instant Targets, onsite maintenance workers can leave important messages directly on the machinery itself for the next shift to be aware of. An interior designer can save various furniture setups to load and show to clients later in time. The opportunities here are endless: factory floor managers, warehouse workers, assembly-line technicians or anyone who needs real-time information in a real-world setting.