augmented reality trading battle cards - Dragamonz

Augmented Reality Trading Card Game by Spin Master

Dragon-inspired trading cards by Spin Master come to life with augmented reality battling app

THE COMPANY

Spin Master is a leading global children’s entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products, and entertainment properties.

THE GOAL

  • Extend the game play of their dragon-inspired toy-line

Knowing that kids are so connected to mobile devices, both for entertainment and gaming, Spin Master wanted to provide a fully immersive experience into the world of Dragamonz.

THE SOLUTION

  • AR battling App

AR app: Dragamonz AR Battle App [ Google Play – App Store ]

The AR battling app allows children to scan, smash, and clash the Dragamonz Augmented Reality Trading Cards. Kids can build their very own Dragon Army with their collection of Dragamonz in the AR app. SCAN Dragon Cards into the augmented reality app. SMASH Dragon eggs in AR to unleash Dragamonz. CLASH Dragamonz to bring them into AR battles. The more battles, the stronger the Dragamonz get! The more mystic energy and experience Dragamonz harness in battle, the greater the attack and counterattack values become.

Image Tracking
Instant Tracking

Spin Master Dragamonz Battle in the Augmented Reality App

“Dragamon”z

“We know kids are hyper-connected to mobile devices both for entertainment and gaming, and this fun collectible toy line, complete with an episodic series and digital battling app companion, provides a fully immersive experience into the world of Dragamonz”.

James Martin | Senior Vice President & Global Business Unit Lead | Spin Master

THE AR APP DEVELOPER

HappyGiant is a leading augmented reality developer, creating AR Games and Experiences for leading brands, and their own IP. The company also offers an augmented suite designed for productivity & client ROI. They have been working with AR since 2013.

THE AR TECHNOLOGY

This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards, and much more.

This AR feature allows developers to map environments and display augmented reality content without the need for target images or objects (markers).

Why Wikitude ?

“The technology used to be clunky, but now it’s seamless, and we know that kids are always looking for new apps. At the same time, AR is starting to become the expectation in games, and we’ve seen more and more companies use it, and we wanted to create something on-trend by including it”.
James Martin | Senior Vice President & Global Business Unit Lead | Spin Master

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