Wikitude Announces Appointment of Juergen Rottler to Company Board of Directors


Salzburg, Austria —Wikitude GmbH, the world’s leading independent augmented reality (AR) platform and winner of the 2017 Auggie Award for ‘Best Developer Tool’, announced today the appointment of Juergen Rottler to its board of directors. Mr. Rottler has a 30-year track record as a recognized leader in the software and technology services industry where he has served organizations ranging from start-ups to global industry leaders, such as Oracle Corporation and Hewlett-Packard. He also was an independent director of Aruba Networks until the successful acquisition of the company by Hewlett-Packard in 2015.

Juergen Rottler is an expert at creating world-class Software, Services, and Cloud businesses. He has extensive M&A experience having held direct leadership roles in over 70 transactions.

Wikitude’s new board member is also President of Global Impakt, a privately-held company that provides board engagements, strategic advisory services, hands-on leadership, and investments in venture and private equity firms, businesses and non-profit organizations around the world. Prior to founding Global Impakt, Mr. Rottler served as Executive Vice President of Customer Services for Oracle Corporation, reporting directly to CEO Larry Ellison. He was responsible for Oracle’s worldwide Services, On Demand, and SaaS businesses.

“We are extremely pleased to welcome Juergen to the Wikitude Board of Directors,” said Martin Herdina, Wikitude’s CEO. “His excellent track record in the software and services industry, his strong network in the venture and private equity community and his strong experience in M&A will be extremely valuable to us as we continue growing the company to meet our customers’ needs.”

During the last year, Wikitude has successfully expanded its augmented reality SDK (Software Development Kit) beyond location-based and image recognition to include SLAM-based markerless AR and object recognition solutions for smartphones, tablet, and digital eyewear. The company has also announced partnerships with tech giants such as Lenovo and Oracle, and has powered augmented reality projects from Fortune 500 companies such as Walmart, AT&T, Disney, Honeywell International and others.

“I am excited to be working with Wikitude as it moves into the next stage of its growth and development,” said Rottler. “With the explosive growth in the augmented reality space the opportunity for Wikitude as the world’s leading independent AR platform for developers and enterprises alike has never been stronger. I look forward to helping guide the company’s strategy into the future.”

About Wikitude GmbH

Wikitude is the world’s mobile augmented reality (AR) pioneer and leading AR technology provider for smartphones, tablets and digital eyewear on both iOS and Android. Its fully in-house developed AR technology is available through its SDK, Cloud Recognition and Studio products enabling brands, agencies and developers to achieve their AR goals. With more than 100,000 registered developers, the Wikitude SDK powers thousands of AR apps run by both small enterprises as well as many Fortune 500 companies across the globe. Wikitude’s latest product and feature addition is its 3D recognition and tracking, allowing apps to “see” and understand rooms, spaces and objects. Wikitude® is a registered trademark of Wikitude GmbH, for more information please visit:

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