Wikitude at AWE USA 2017: Auggie Awards, talks and more

The highly anticipated AWE USA 2017 has come and gone and now that the dust has settled it is safe to say…it was awesome! 

The largest augmented and virtual reality exposition and conference in the world is growing stronger. This year’s event, which gathered 4700 attendees, gave the AR+VR community an excellent chance to exchange knowledge, share news, demonstrate technologies and, of course, to have some interactive AR+VR fun.

Wikitude participated in all AWE USA events so far and here is how the Augmented World Expo 2017 unraveled for us.

Partnership announcement with Lenovo NBD

With a great kick-start at the AWE USA 2017 Press Conference, Wikitude CEO Martin Herdina talked about our recent 1 billion app installs achievement as well as some practical applications of our markerless tracking technology launched previously this year. Additionally, he also spoke about the importance of partnership with industry leaders before formally announcing our collaboration with Lenovo New Vision.

Lenovo NBD is launching an Augmented Human Cloud, powered by Wikitude’s intelligent recognition engine and Markerless SLAM technology, and their COO, Oscar Gu, says that “the goal of the AH Cloud is to reduce the AR applications development term from two weeks to two hours”. Impressive stuff!

Wikitude: winner of 2017 Auggie Awards for ‘Best Developer Tool’

Wikitude had the honor of stepping on stage once more, but this time for a different reason: to receive an Auggie Award. Wikitude’s SLAM SDK was recognized as the ‘Best Developer Tool’ and the award was accepted with pride and will certainly be an incentive for Wikitude to keep innovating, pushing boundaries and evolving in the powerful realm of AR.

Wikitude and Walmart explore AR in retail

Martin Herdina took the stage once again to speak about the value of AR in retail, tackling a consumer perspective. He covered market facts, tendencies, and statistics followed by several interesting use cases varying from pre-shopping and onsite tools, home shopping through product visualization as well as brand engagement.

The AR retail oriented talk was finished off by Walmart’s Systems Analyst, Steven Lewis, who shared the AR introduction process experienced by Walmart’s internal development team as well as a practical use case utilized for modular (shelf) set up. If you are interested in Walmart’s Journey into AR // How AR Creates Real Value this AWE Consumer Track talk is for you.

What’s next with Wikitude

For the developer crowd, our CTO Philipp Nagele prepared a speech about the company’s background, followed by an in-depth view of present and future Wikitude developments as well as what the next version of the Wikitude SDK will offer augmented reality developers. On top of that, he was also throwing chocolates around. If you are curious, watch What’s Next with Wikitude to see this great AWE Develop Track talk in its entirety.

In between talks, press announcements and demos, we had a chance to connect with some amazing people and give them a sneak peek of what’s to come. If you didn’t make it to AWE, stay tuned to hear first hand some exciting news in just a few weeks!

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