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Real Estate agency is listing properties with AR/VR app
InmobiliAR offers a convenient and efficient property searching and viewing method, saving time and resources
THE COMPANY
InmobiliAR is the only 100% Mexican real estate listing platform with Augmented and Virtual Reality built-in features. The platform allows users to publish and find properties in a very modern, inviting and efficient way, helping those that are looking to rent, buy or sell houses, apartments, lands, and offices.
THE GOAL
- Give users a unique and novel access to real estate properties
The real estate market in Mexico (and throughout Latin America) is a historically conservative market, with limited technological adoption in the listings and real estate search platforms. However, an urban and resort transition is underway that will eventually reach suburban and rural markets.
As more millennials are taking over the real estate business and are becoming potential real estate buyers and customers themselves, the goal was to invest in this unique window of opportunity to lead and dominate these developments by bringing convenience, order, and innovation to the marketplace.
THE SOLUTION
- Add innovative technologies like AR to the real estate platform
AR app: InmobiliAR [ Google Play – App Store ]
By incorporating Image Recognition AR technology, users can use the app to scan real estate related magazines and prints to view relevant augmented content. With Geo-locational AR, users can find properties near their position and access information easily by clicking on the POI window. Inside the property information page, there is a VR feature which allows users to view the property from a distance.
THE RESULTS
- Increased Engagement: 10.000+ users & 100+ augmented properties
Since users have the opportunity to easily study and even “see” the property in advance, they are able to confidently make decisions from a distance, saving the user and the real estate agent valuable time and resources in the decision-making process.
THE AR APP DEVELOPER
Spinar is the leading AR / VR developers studio in Spanish speaking nations, with over 7 years of experience in AR development. They have been working with Wikitude AR technology since 2015.
THE AR TECHNOLOGY
This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards and much more.
This AR feature allows developers to create one or multiple location-based markers, enabling users to interact with the augmentations.
Why Wikitude ?
Interested in creating an AR project of your own?
Talk to one of our specialists and learn how to get started.