“What am I?” game enhanced with AR technology
The classic family guessing game offers a companion AR App to add wacky face filters to friends and family
THE COMPANY
Spin Master is a leading global children’s entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products, and entertainment properties.
THE GOAL
Currently sold in more than 40 markets around the world, Hedbanz have been one of the top-selling children’s games in France, the UK, Italy, and Australia for 15+ years. Spin Master wanted to take the Hedbanz craze to the next level with the launch of a Hedbanz App.
THE SOLUTION
AR app: HedBanz [ Google Play – App Store ]
With the Hedbanz AR app, families can add even more fun by putting a face filter on players to turn them into the card on their head.
The wacky face filters transform players into a dog, cookie, elephant, etc. that can be shared with family and friends. This added interactive element brings extra fun to the fast-paced, laugh-inducing game, which is available at retailers everywhere.
Using Wikitude Image Tracking technology, players can scan their opponents and see them digitally transform.
Learn How to Play Hedbanz – Featuring the Hedbanz AR App
THE AR APP DEVELOPER
HappyGiant is a leading augmented reality developer, creating AR Games and Experiences for leading brands, and their own IP. The company also offers an augmented suite designed for productivity & client ROI. They have been working with AR since 2013.
THE AR TECHNOLOGY
This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards and much more.
Why Wikitude ?
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