augmented reality what am I cards - Hedbanz

“What am I?” game enhanced with AR technology

The classic family guessing game offers a companion AR App to add wacky face filters to friends and family

THE COMPANY

Spin Master is a leading global children’s entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products, and entertainment properties.

THE GOAL

  • Offer an additional interactive and fun element to the game
Currently sold in more than 40 markets around the world, Hedbanz have been one of the top-selling children’s games in France, the UK, Italy, and Australia for 15+ years. Spin Master wanted to take the Hedbanz craze to the next level with the launch of a Hedbanz App.

THE SOLUTION

  • Image Tracking AR app
AR app: HedBanz [ Google Play – App Store ] With the Hedbanz AR app, families can add even more fun by putting a face filter on players to turn them into the card on their heads. The wacky face filters transform players into a dog, cookie, elephant, etc. that can be shared with family and friends. This added interactive element brings extra fun to the fast-paced, laugh-inducing game, which is available at retailers everywhere. Using Wikitude Image Tracking technology, players can scan their opponents and see them digitally transform.

Learn How to Play Hedbanz – Featuring the Hedbanz AR App

THE AR APP DEVELOPER

HappyGiant is a leading augmented reality developer, creating AR Games and Experiences for leading brands, and their own IP. The company also offers an augmented suite designed for productivity & client ROI. They have been working with AR since 2013.

THE AR TECHNOLOGY

This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards and much more.

Why Wikitude ?

We are excited to continue to grow the Hedbanz portfolio and introduce this new interactive app to families and friends to further enhance their gaming experience.
Elizabeth LoVecchio | VP Marketing | Spin Master Games

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