augmented reality what am I cards - Hedbanz

“What am I?” game enhanced with AR technology

The classic family guessing game offers a companion AR App to add wacky face filters to friends and family

THE COMPANY

Spin Master is a leading global children’s entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products, and entertainment properties.

THE GOAL

  • Offer an additional interactive and fun element to the game
Currently sold in more than 40 markets around the world, Hedbanz have been one of the top-selling children’s games in France, the UK, Italy, and Australia for 15+ years. Spin Master wanted to take the Hedbanz craze to the next level with the launch of a Hedbanz App.

THE SOLUTION

  • Image Tracking AR app
AR app: HedBanz [ Google Play – App Store ] With the Hedbanz AR app, families can add even more fun by putting a face filter on players to turn them into the card on their heads. The wacky face filters transform players into a dog, cookie, elephant, etc. that can be shared with family and friends. This added interactive element brings extra fun to the fast-paced, laugh-inducing game, which is available at retailers everywhere. Using Wikitude Image Tracking technology, players can scan their opponents and see them digitally transform.
Family playing guessing game with AR feature

Learn How to Play Hedbanz – Featuring the Hedbanz AR App

 
 
 
 

THE AR APP DEVELOPER

 

  HappyGiant is a leading augmented reality developer, creating AR Games and Experiences for leading brands, and their own IP. The company also offers an augmented suite designed for productivity & client ROI. They have been working with AR since 2013.  
 

THE AR TECHNOLOGY

 

  This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards and much more.  
 

Why Wikitude ?

We are excited to continue to grow the Hedbanz portfolio and introduce this new interactive app to families and friends to further enhance their gaming experience.
Elizabeth LoVecchio | VP Marketing | Spin Master Games
 

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