Ford - explore your new car with Augmented Reality
Ford

Ford – explore your new car with Augmented Reality

Discover Ford app is a guide to Ford vehicles available for sale in Malaysia. Discover the highlights of each Ford vehicles and relevant video featuring Ford’s smart technologies.

by Ford

With Wikitude’s technology we are able to highlight our cars’ unique selling points with placement of AR markers inside our vehicles. Prospective buyers who come into our showroom can then learn about our Smart Features in an engaging and interactive way.
Ford Malaysia

One of the most expected functionalities of AR in the upcoming months is the ability to guide users when exploring new assets and products. Ford Malaysia reached out to Wikitude aiming to develop an AR application to help customers discover the highlights of Ford vehicles and show relevant video featuring of Ford’s smart technologies.

The ‘Discover Ford App’ enabled customers to experience Smart Features through AR in their showroom, explore vehicle models, access vehicle specifications and manuals and watch videos about Ford cars. Furthermore, customers could instantly locate a Ford dealer and request a test drive on their preferred model. A loan calculator was an extra feature of the app.

The Discover Ford app features:

  • Experience Smart Features through AR in our showroom
  • Vehicle models
  • Vehicle video
  • Vehicle specifications
  • Test drive request
  • Loan calculator
  • Dealer locator

Facts

  • Wikitude delivered added value to the Discover Ford app through image recognition, Wikitude Studio, and additional augmented reality features.
  • Use image recognition technology to provide details about the car

Applied Technology

  • Wikitude SDK
  • Wikitude Studio
  • Image Recognition

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