Ford – explore your new car with Augmented Reality
Discover Ford app is a guide to Ford vehicles available for sale in Malaysia. Discover the highlights of each Ford vehicles and relevant video featuring Ford’s smart technologies.
One of the most expected functionalities of AR in the upcoming months is the ability to guide users when exploring new assets and products. Ford Malaysia reached out to Wikitude aiming to develop an Augmented Reality application to help customers discover the highlights of Ford vehicles and show relevant video featuring of Ford’s smart technologies.
The ‘Discover Ford App’ enabled customers to experience Smart Features through AR in their showroom, explore vehicle models, access vehicle specifications and manuals and watch videos about Ford cars. Furthermore, customers could instantly locate a Ford dealer and request a test drive on their preferred model. A loan calculator was an extra feature of the app.
The Discover Ford app features:
- Experience Smart Features through Augmented Reality in our showroom
- Vehicle models
- Vehicle video
- Vehicle specifications
- Test drive request
- Loan calculator
- Dealer locator
Interested in creating an AR project of your own?
Talk to one of our specialists and learn how to get started.