
Architectural discourse meets augmented reality
Design collective uses augmented reality to extend the architectural publication beyond the physical dimension
THE COMPANY
iheartblob is an award-winning mixed reality design studio and research collective with a strong focus on the Architectural Object and the role of emerging technologies within architecture. The studio has exhibited numerous proposals and a variety of mixed reality works across the globe, including at the Storefront for Art and Architecture in New York City and the A+D Museum in Los Angeles.THE GOAL
- Augment printed book to add a new dimension to the subject
THE SOLUTION
- Interactive AR experiences that enhance a printed book
THE AR APP DEVELOPER
- iheartblob
THE AR TECHNOLOGY
This AR feature is used to detect, track and layer digital content on 2D images. Ideal for augmenting customized image targets, printed materials, user manuals, packaging, catalogs, coasters, gaming cards and much more.Why Wikitude ?
We used Wikitude to redefine the way people interface with print media. Incredibly responsive stable image tracking gave us the opportunity to develop an immersive experience to provide an extra dimension to the architectural content. It really elevates the reader’s experience, providing a unique insight into the work by allowing it to quite literally leave the confines of the page!
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