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Gas engine manufacturer INNIO Jenbacher uses AR to attract new talents
INNIO Jenbacher uses AR with added gamification to find new apprentices and showcase what the company has to offer as a future employer.
THE COMPANY
INNIO Jenbacher produces various gas engines for industrial applications. The Jenbacher and Waukesha portfolio of innovative solutions gives businesses and communities around the world the ability to generate reliable and efficient power at or near the point of use, any time—on and off the grid. The company always looks for skilled and motivated new talents.
THE GOAL
- Use AR technology to attract a new generation of workers
The “Lehre bei INNIO” AR app is aimed at potential new apprentices. A combination of high-end visuals and playful discovery lay at the heart of AR experience. The gamified application process serves to spark interest and attract new talents. Augmented content allows a deeper level of interaction and informs apprentices-to-be about the opportunities INNIO has to offer.
THE SOLUTION
- Interactive AR that leverages the apprenticeship print folder
AR app: Lehre bei INNIO [ Google Play – App Store ]
Expanding upon the traditional approach of using printed media to inform potential applicants, the app provides an extra digital content layer to the physical leaflet. With a combination of gamification and AR, the result not only wows the target group of 15 – 17-year-old teens but also provides a certain challenge. In the beginning, most of the content is locked. It can only be unlocked by finishing a series of mini-games involving INNIO Jenbacher’s core product gas engines.
Throughout the experience, users earn a currency called megawatts and spend them gradually unlocking new content like additional engines, quizzes, puzzles, or videos. Every collected achievement brings users closer to the ultimate goal of unlocking the “Bewerbung PLUS” feature. This feature gives an edge in the real-life job application.
THE AR APP DEVELOPER
MEDIASQUAD GmbH is an award-winning studio that specializes in creating sophisticated AR-based experiences and VR based trainings and installations. Coming from the game development, 3D visualization, and VFX, the company’s apps feature a combination of smart gamification elements, intuitive UX design, and high-end graphics.
THE AR TECHNOLOGY
This AR feature is used to detect, track and layer digital content on 2D images. Ideal for augmenting customized image targets, printed materials, user manuals, packaging, catalogs, coasters, gaming cards and much more.
Why Wikitude?
Working with Wikitude provided us with flexibility and stability needed to make this complex project for INNIO Jenbacher a reality. For a specific (and tricky) topic we were in direct contact with Wikitude’s CTO. Our input was not only appreciated, but Wikitude also reacted fast and implemented a solution with the next update. It’s rare to see this level of client-focused support in our industry.
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