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Collectible playing cards enhanced with AR technology
Users scan cards to view and collect augmented characters that interact with each other
THE GOAL
Cartas Chido! is a well-known brand of collectible playing cards for kids in Mexico. The company wanted to launch a special edition with a fun and modern element to it, offering kids an interactive experience which would allow them to go beyond the physical cards themselves.
THE SOLUTION
AR app: Cartas Chido! [ Google Play – App Store ]
The Cartas Chido! AR app allows users to collect 25 digital cards and see the characters come to life, interacting in 3D augmented reality. When users scan a single card, a character appears and remains in idle mode. When two cards are scanned next to each other, a song starts to play and the augmented characters dance to the music.
The app has a virtual album which can be taken everywhere. Kids can share their collections on social media and invite friends to collect as well! The AR characters have helped boost sales, and within the app, users can locate card game distribution centers with ease.
Cartas Chido! – AR playing cards video
THE AR APP DEVELOPER
Spinar is the leading AR / VR developer studio in Spanish speaking nations, with over 7 years of experience in AR development. They have been working with Wikitude AR technology since 2015.
THE AR TECHNOLOGY
This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards and much more.
Why Wikitude ?
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