January 8, 2019

7 Statistics every App developer should know about augmented reality

The concept of augmented reality is not as new as you might think. As a matter of fact, back in 1901 Lyman Frank Baum first mentioned the idea of an electronic display that could overlay data onto real-life objects and named it a ‘character marker’. The maturity and history of augmented reality, however, is a topic that deserves a post of its own.

For now, let’s fast forward 100+ years and better understand why Apple, Google, Facebook, Amazon, Microsoft, Adobe and other tech giants are fiercely investing in augmented reality as it is known today.

Starting with what the tech giant leaders and representatives are saying about AR:

Apple CEO Tim Cook during the company’s 2018 first fiscal quarter earnings conference call

“I see AR as being profound. It has the ability to amplify human performance instead of isolating humans, and so I’m a huge believer in AR. We put a lot of energy in AR, and it’s moving very fast”.

Facebook CEO Mark Zuckerberg at the annual F8 developer conference in April 2017

“This [AR] is going to be an important technology that changes how we use our phones. There is a long roadmap of technology to build for years. I am confident that we are going to push this augmented reality platform forward”.

Adobe CPO Scott Belsky in an interview with The Independent – June 2018

“Well we believe that augmented reality is one of those new mediums that could be as big as if not bigger than the web.”

It’s undeniable that AR has gained serious momentum in 2018. Still, if your client is hesitant if he/she should give augmented reality a GO, here are 7 stats that will help you win your next app development project.

7 Statistics Every App Developer Should Know About Augmented Reality


  • Mobile augmented reality could hit 900 million installed base by the end of 2018 and approach 3.5 billion by 2022 (Digi-Capital).

  • Augmented reality (mobile AR, smartglasses) could reach a $90 billion revenue within 5 years (Digi-Capital).


  • Source: Digi-Capital

  • 32 % of consumers use augmented reality, and 73% of mobile AR users reported either high or very high satisfaction with mobile AR experiences (ARtillry Intelligence and Thrive Analytics).

  • 53% of consumers are interested in using augmented reality in the next three months (Pymnts).

  • Overall AR and VR headset market to grow to 8.9 million units in 2018, reaching 65.9 million units by 2022 (IDC).

  • Sales of AR/VR headsets are forecast to be worth 9.7 billion U.S. dollars in 2020 (Statista).

  • Nearly 50% of customers would be more likely to shop at a retailer that utilizes augmented or virtual reality (BRP)

  • As data shows, augmented reality is growing exponentially. New creative AR apps, solutions, and devices are stirring up the market and gaining the trust and interest of users worldwide. And a great part of the AR success is due to its versatility.

    AR technology is proving to be useful in practically every sector: retail, logistics, journalism, maintenance, fashion, tourism, gaming, decor and more. Check the top AR use-cases to see how mobile developers are using augmented reality to boost their apps and improve the overall user experience.


    Already working with augmented reality and want to increase your chances of getting your AR project approved? Wikitude’s Marketing Director, Paula Monteiro, shares some excellent tips on how to pitch augmented reality for your next project.

    With augmented reality in current expansion the next big AR hit, after the Pokémon Go frenzy in 2016, is still up for grabs. Perfect time for innovative app developers to make their moves. Are you up for the challenge?





    Interested in creating an AR project of your own?
    Talk to one of our specialists and learn how to get started.

    Contact The Wikitude Team


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