About - Wikitude

See more with Wikitude!

Wikitude GmbH is the world’s leading mobile augmented reality (AR) technology provider for smartphones, tablets and digital eyewear.

Its fully in-house developed AR technology is available through its SDK, Cloud Recognition and Studio products enabling brands, agencies and developers to achieve their AR goals. With about 100,000 registered developer accounts, Wikitude has grown to be the world’s leading independent AR platform. The Wikitude SDK is an integral part of more than 10,000 apps run by both small enterprises as well as many Fortune 100 companies across multiple industries. Wikitude’s latest product addition is its 3D Tracking, allowing apps to see in rooms, spaces and environments. Wikitude® is a registered trademark of Wikitude GmbH, for more information please visit: www.wikitude.com.

Quick Wikitude Facts

  • World class team & technology
  • A large and active developer community (+100.000 registered developers)
  • Leading developer and editorial tools for implementing AR applications
  • High-profile monetization and distribution network
  • Makers of the AR standard “ARML 2.0”
We forecast that AR/VR could hit $150 billion revenue by 2020, with AR taking the lion’s share around $120 billion and VR at $30 billion.
Digi-Capital | April 7th, 2015

Meet the management.

Martin Herdina, CEO

Martin is a successful internet and telecom entrepreneur. Prior to joining Wikitude, Martin has successfully built-up and sold fatfoogoo, a leading provider of payment systems for online games, to Digital River (DRIV). Previously, Martin has held strategic management positions in Europe and the US with Qpass Inc., UCP, and T‑Mobile.

Philipp Nagele, CTO

Born in Salzburg, Philipp studied Telecommunications Engineering at the University of Applied Science in Salzburg and received his M.Sc. in Computer System Engineering from University of Halmstad, Sweden. Prior to joining Wikitude, Philipp worked at VeriSign Inc. in Boston, USA and T‑Mobile Austria as Product and Innovation Manager.

Meet our highly specialized and creative team.

Nicola Radacher

Have fun and enjoy the sun!

Andreas Fötschl

Yesterday’s the past, tomorrow’s the future, but today is a gift. That’s why it’s called the present. Bil Keane

Andy Gstoll

Life is a journey. What’s next?

Christian Ebner

Music is my inspiration.

Martin Herdina

If Opportunity doesn’t knock, build a door! Milton Berle

Tobias Peters

Coding is my passion.

Markus Török

“Do not take life too seriously. You will never get out of it alive.” Elbert Hubbard

Christine Mlynarik

Number-crunching, office-organizing, fun-loving, big-hearted dreamer, mom and wife: here to stay

Andreas Schacherbauer

“A person who never made a mistake, never tried anything new” – Albert Einstein

Paula Monteiro

“Taking a step backward after taking a step forward is not a disaster, it’s a cha-cha”. Robert Brault

Eva Triantafyllopoulou

“There is no great genius without some touch of madness.” – Aristotle

Sorina Ioana Nania

“The most important thing is not the number of ideas you gather, but the link that unites them.” Titu Maiorescu

Nicolas Perrichot

Don’t do today what you could do tomorrow

Philipp Breuss-Schneeweis


Roland Hufnagel

I scale the y-axis, therefore I am.

Philipp Nagele

“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford

Markus Eder

The only place success comes before work is in the dictionary.

Daniel Guttenberg

“Experience is merely the name men gave to their mistakes.” – Oscar Wilde

Alex Bendl

“All things are difficult before they are easy.” – Thomas Fuller

Alexandru Florea

“Don’t cry because it’s over, smile because it happened.” – Dr. Seuss

Bernhard Kaiser

“Uuuuuur Ahhhhhrrr Uhrrr Ahhhrrr Aaargh” – Chewbacca

Ivan Grasso

While (slow) { optimize }

Paul Chippendale

“Imagination is more important than knowledge” – Albert Einstein

Peter Höflehner

“Nothing is impossible, it just a matter of resources”

Moritz Quotschalla

“People who think they know everything are a great annoyance to those of us who do.” – Isaac Asimov