XOMO Digital - London Olympics 2012

XOMO Digital – London Olympics 2012

Xomo has been lucky enough to work with fantastic event organizers in all corners of the globe. They have created apps for a wide range of events and festivals including South By SouthWest, Social Media Week, Isle of Wight Music Festival and the Sundance Film Festival. London 2012 is the second Olympic app developed by Xomo, which also created the official Vancouver 2010 Olympic Games mobile app. All of Xomo’s world-class apps are powered by their Eventbase technology platform.


Being standard-compliant, lightweight, and easy to learn were our main criteria we were looking for. One solution that in particular caught our eye was Wikitude SDK.
Richard Caelius, 2012 | General Manager Europe, Xomo

This past summer, with the world watching, Xomo Digital released the official 2012 London Summer Olympics app, “Join In”. The app provided visitors to the Olympics with everything they would need to fully enjoy the games. We’re proud to announce that Wikitude provided the technology powering the augmented reality component of the app via our SDK.

“The Augmented Reality solution for the official London 2012 app had to meet 3 key requirements: world-class stability and functionality, as well as full brand compliance.

“We chose Wikitude’s technology because its HTML5 based standard allowed our developers to get coding right away. Second, with its ability to visually customize the interface we could match the Games’ brand perfectly. Finally, nothing was more important than stability and a small footprint, and Wikitude’s solid technology scored best on both fronts. With the Games just passed, and millions of installs later, we can say with confidence Wikitude delivered on those 3 key points”, comments Richard Caelius, General Manager Europe, Xomo Europe Ltd.

Employing standard web development technologies HTML5, CSS, and JavaScript, developers can quickly and easily get projects off the ground and up in running with minimal effort.

Thanks to Wikitude’s cross-platform output, developers can save time and resources, as iOS and Android versions of the AR experience may be created simultaneously. Wikitude technology is currently used by a number of major brands including Research In Motion, Red Bull, Hotels.com, TripAdvisor, Xomo Digital, Pearson, and more.


  • Integration of AR view into the official London Olympics 2012 app
  • Cross-platform development
  • Cross-platform development Highly scalable

Applied Technology

  • ARchitect engine
  • Wikitude SDK

Interested in creating an AR project of your own?
Talk to one of our specialists and learn how to get started.

Contact The Wikitude Team

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