XOMO Digital – London Olympics 2012

This past summer, with the world watching, Xomo Digital released the official 2012 London Summer Olympics app, “Join In”. The app provided visitors to the Olympics with everything they would need to fully enjoy the games. We’re proud to announce that Wikitude provided the technology powering the augmented reality component of the app via our SDK.

“The Augmented Reality solution for the official London 2012 app had to meet 3 key requirements: world-class stability and functionality, as well as full brand compliance.

“We chose Wikitude’s technology because its HTML5 based standard allowed our developers to get coding right away. Second, with its ability to visually customize the interface we could match the Games’ brand perfectly. Finally, nothing was more important than stability and a small footprint, and Wikitude’s solid technology scored best on both fronts. With the Games just passed, and millions of installs later, we can say with confidence Wikitude delivered on those 3 key points”, comments Richard Caelius, General Manager Europe, Xomo Europe Ltd.

Employing standard web development technologies HTML5, CSS, and JavaScript, developers can quickly and easily get projects off the ground and up in running with minimal effort.

Thanks to Wikitude’s cross-platform output, developers can save time and resources, as iOS and Android versions of the AR experience may be created simultaneously. Wikitude technology is currently used by a number of major brands including Research In Motion, Red Bull, Hotels.com, TripAdvisor, Xomo Digital, Pearson, and more.