How to promote your digital agency on a low budget

Eva Triantafillopoulou

5 impactful strategies to market your business

Digital agencies come in different shapes and sizes – from full-service to highly specialized and everything in between. Regardless of the type of digital agency your work in, your marketing and promotion strategies have to be on point if you wish to stand out and improve your market credibility.

There are numerous ways to promote your digital agency. Today we will focus on strategies that are not only high impact but also low cost.

5 ways to promote your digital agency on a low budget

1. Create client project case studies

Right off the bat, let’s talk about one of the most – if not THE most – important aspects of promoting a digital agency: client project case studies.

Even though it is well known that case studies are powerful tools for generating leads, many digital agencies fail to promote their successfully completed projects.

What makes a case study good?

YOU might be satisfied with the work you put forth for one of your customers and are fully aware of its awesomeness. However, it is others that need convincing. When putting together a project showcase, focus on demonstrating the benefits that other potential clients will relate to.

Keep it brief, make it cohesive, explain the challenge, and focus on the positive outcome of the solution you provided. And whenever possible ALWAYS include:

  • High-quality visuals: images, videos, sketches, GIFs
  • Quantifiable results: Return of investment (ROI), geo-metrics, registrations, downloads, social shares, etc.
  • Client testimonials: make a habit of requesting a few words from your clients expressing their content with the project itself, and your agency – to be continued on topic number 4 below

Special note for augmented reality case studies:

If your agency is specialized in or also offers augmented reality app development, we cannot stress enough the – often overseen – importance of creating and sharing video demos of the AR experience itself. If privacy policies are not an issue, make sure to get the approval from the client and start growing your online AR case study section for better exposure and lead gaining.

2. Cultivate mutually beneficial business relationships

Collaborative partnerships not only help to naturally promote your digital agency, but also open doors, accelerate growth, drive innovation, and increase your chances of being able to deliver what your customer needs and wants now.

Invest in learning how to leverage professional networking websites such as LinkedIn, Xing, and other platforms relevant to your market. Keep a lookout for providers that offer partnership programs, and make the time to expand your network.

Benefits of professional networking and partnerships:

  • Greater exposure
  • Grow customer base
  • Reach a new market
  • New business via referrals
  • Concentrate on your core competencies

If you are looking to expand your global exposure and get potential project leads, check out the Wikitude Solution Provider Program.

3. Participate in speaking engagements

No, we haven’t driven off-topic. We are still exploring LOW BUDGET high impact strategies to promote your digital agency. You see, speaking engagements do not necessarily have to be expensively paid talk slots in mega conferences – even though they most definitely could be.

Costless speaking engagement opportunities to explore:

  • Webinars: self-hosted or as a guest lecturer
  • Podcasts
  • Discussion panels
  • Onlive events
  • Co-branded seminars

When speaking to crowds, remember to avoid a sales-pitch tone and keep your speech educational and interesting. Catching the audience’s attention and positioning yourself as an industry leader and expert will naturally draw the wanted attention.

Keep in mind, topics 2 and 3 from this article are very much co-related and one exponentiates the other.

4. Gather and display customer testimonials

If you find yourself searching for and reading testimonials and reviews before making an online purchase or engaging with a brand, you are not alone.

As a matter of fact, the survey of U.S. online customers showed that 91% of respondents agreeing that positive reviews made them more likely to use a business (source: Statista).

Additionally, online testimonials and reviews have proven their value: 76% of consumers trust online reviews as much as personal recommendations (source: BrightLocal).

So, let’s state the obvious:

Positive testimonials and reviews are an increasingly Influential part of the decision-making processes, help establish credibility, social proof and trust in front of your potential customers, and inspire customer loyalty within your digital agency.

Make it a habit of requesting, collecting, and displaying client testimonials to add value and reliability to your agency. Start by reaching out to your most loyal customers – those you know would be willing to give a genuinely positive word about your business and services. And encourage the bulk of your customers to make positive conversations about your brand to help promote your agency and enhance its reputation.

5. Expand social media presence and outreach

According to a Digital 2020 report, social media users have passed the 3.8 billion mark and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year. Now read that again.

If you do not want to miss a chance on potentially reaching out to half the worlds’ population – for free – you know what you have to do:

Invest in high-quality social media presence.

It is not enough to simply set up an account. Be thoughtful and plan your posts accordingly. Create, select, and share content that will attract your target audience. Use this communication tool to inform, inspire, and entertain and make sure to align your messaging across your different social accounts.

Keep in mind that video content continues to be on a high:

  • 86% of people who would like to see more videos from brands in 2020 (source: Wyzowl 2020).
  • 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (source: Oberlo).

All the more reason to invest in item number 1 from this article, to create nice shareable case study video content from previous successful projects.

Tackling these 5 impactful strategies will definitely elevate the positive market presence of your digital agency. Have any additional high-impact-low-budget strategies to share? Let us know in the comment section below.

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