June 9, 2016

Augmented World Expo 2016 was the biggest and best AR event ever – and here’s why

Couldn’t make it to Santa Clara for AWE 2016? Take five minutes to find out what you missed.

The biggest Augmented Reality event in the world has come and gone for 2016 – and there’s a whole lot to talk about for anyone interested in seeing the future. Wikitude was onsite to demonstrate its latest technology advancements– and of course, see what everyone else in the AR/VR/wearable industry was up to.

Show me the money

The first thing you noticed? Money. Not literally – but lurking quietly below the surface. Booths were bigger, presentations were slicker, and everything and everyone was more professional. It’s a sign that people in the know are putting investments on the line – with full expectations of real returns. We’ve had our first glimpses of the future – and it’s one full of possibilities for the AR world. Of course, that was also reflected in another metric – people. Says Wikitude’s Phillipp Nagele: “There was just so much more happening this year! I think the show must have doubled in size since last year.”

Interactivity is evolving

The layman thinks of AR as a new way to consume content or information about the world – but what some of the visionaries in the field are most excited about it how it will change the ways we interface with computers. The computer has always required a tactile interaction. Keyboards and mice have evolved to touch screens, but what’s next? The answer: nothing. Augmented reality devices will let our fingers, hands and eyes interact with digital images in ways never seen before. Check out ODG’s R-7 smartglasses – for which we’ve designed an optimized version of the Wikitude SDK. It will help you make sure AR scenarios now work flawlessly on the ODG hardware. Read the official ODG / Wikitude partnership announcement.

We made a scene at the Auggies

The Oscars to the film industry is what the Auggies are to the AR industry. Not only was Wikitude a finalist in the Best AR Tool category, WIkitude also stole the show by augmenting the Auggie this year – yep, we augmented the Auggie. After all, it makes sense, right? Watch Ori Inbar, Founder and CEO of Augmented World Expo live on stage during the keynote and Auggie Awards ceremony.

See what we had to show off

For the people that work behind the scene on AR apps, Wikitude had plenty to offer from CTO Philipp Nagele – most importantly, technical insight and an in-depth tutorial on our SDK, plus an exploration of the various complimentary and powerful tools WIkitude offers including Studio, Cloud Recognition and the plugins API, which let’s the Wikitude SDK work with other libraries to create powerful, custom-built apps with features like QR and barcode recognition as well as OCR.

CEO Martin Herdina discussed one of the most important issues for everyone in the AR space: 3D recognition and tracking of objects, rooms, spaces, and structures. With the discipline still very much in its infancy, Herdina offered rare bits of real-word experience on best practices with devices already in the market.

And, in the parlance of the film industry – that’s a wrap. AWE 2016 was an incredible event highly indicative of an incredible future. What will be talking about next year? Whatever it is, it’s surely going to be even more exciting. See you in the new future!


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