Media Markt Retail Engagement App

Media Markt Retail Engagement App

Media Markt wanted to create the ultimate shopper’s app – something that let their customers take the traditional print catalogue, and make it dynamic, engaging, and alive. They knew they had to go beyond reality, all the way to augmented reality.

App developed by Wikitude Premium Partner  Takondi

Media Markt wanted to create the ultimate shopper’s app – something that let their customers take the traditional print catalogue, and make it dynamic, engaging, and alive. They knew they had to go beyond reality, all the way to augmented reality.

Their goals? More app downloads, better brand loyalty, and create a more entertaining brand platform. Using Wikitude 2D image recognition, Media Markt customers are able to point their smartphone at the Media Markt catalogue, and using the app, bring up highly detailed information about key products.

While Wikitude’s technology handles the 2D image recognition and object rendering, content is managed by Takondi’s own augmented reailty CMS TARTT, whose SDK also builds a bridge between the AR world and the mobile app for a highly integrated mobile shopping experience.

It brings an updated technological appeal, longer use time on the app, and more information about products in a tangible and fascinating way – and offers the opportunity to convert more sales via direct in-app purchases.
Curious to see the app in action? Check out this video or download the iOS or Android app today!

Facts

  • Shopping app for Media Markt customers
  • Interactive AR print flyers

Applied Technology

  • Wikitude SDK
  • 2D image recognition and tracking

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