Urban AR in NY gives voices to the civil rights leaders
During the Black History month, urban murals on the Freedom Wall in Buffalo, NY were brought to life using AR
- Enliven urban landscape & bring awareness to the social cause
- Tracking enhanced storytelling
By activating the Image Tracking feature on their mobile devices, New Yorkers could see Rosa Parks, Martin Luther King Jr. and Angela Davis come to life. Urban citizens were not only provided the opportunity to learn more about the outstanding civil rights activists but could also get more comfortable using AR technology in everyday life. New AR experiences gave an extra dimension to murals, boosting the audience’s interest for stories told through augmented reality.
THE AR APP DEVELOPER