UEFA Magic Pic App
At Europe’s largest football tournament, augmented reality scored a goal! Powered by Wikitude’s SDK, the UEFA magic pic app became the official photo booth for supporters attending the 2016 EURO cup in France. The app allows users to take selfies with UEFA’s mascot, trophies and flag of their favorite team. Users can save and share their experiences inside and outside the french stadiums keeping an unique souvenir from this year’s european cup.
Augmented reality is a game changer for sports. The 2016 UEFA EURO tournament surprised football fans with its official Magic Pic app, powered by Wikitude’s AR SDK. Magic Pic allows guests on the hospitalities areas to choose between 20 different backgrounds of all french stadiums to take personalized pictures and share on Facebook, Twitter and other social media channels. As a special feature, users can also make selfies with 5 different 3D models: Super Victor, this tournament’s mascot, national flags of teams, an augmented UEFA banner and even the event’s trophy. Several Magic Walls (green screens) were placed in Hospitality Areas spread across all stadiums in France, allowing fans to create great memories during the games. The app developed by Wikitude’s Premium Partner, Takondi, quickly became a success! The response of fans and hospitality guests from all over the world was tremendous, proving the potential of AR in mega sport events.
- Interactive AR app for UEFA's 2016 EURO Cup
- Augmentations of national flags, mascot and event's trophy
- Live chroma keying (green screen) replacement for iOS and Android
- Wikitude SDK
- Wikitude Plugins API feature
- Wikitude3D Encoder
Interested in creating an AR project of your own? Talk to one of our specialists and learn how to get started.Contact The Wikitude Team