tricktrack – Going wild with Augmented Reality

tricktrack – Going wild with Augmented Reality

Apenheul Primate Park, one of the most traditional apes and monkey zoos in the Netherlands, embarks on a digital adventure with augmented reality. Based on the AR mobile app tricktrack, Apenheul creates an engaging and educational experience for kids and families to learn about monkeys and nature!

by tricktrack

We are very happy with the app, how it works, how it’s documented and the personal touch it provides. Happy to have tricktrack and wikitude on board to deliver and support us in this digital adventure.
Coen de Ruiter | CEO of Apenheul

In a mission to raise interest for nature in an innovative way, Apenheul enables visitors to learn everything they need to know about over 300 monkeys with the Apenheul augmented reality app. Using Wikitude’s technology, families and kids can discover where are the best spots to see monkeys, explore the park area and be up-to-date with all the attractions offered at the park at the visit.

Powered by tricktrack, the app is a game changer for natural and theme parks, which are quickly incorporating mobile AR to enhance visitor experience onsite. Besides enhancing the park’s service design, tricktrack also benefits Apenheul’s business managers by integrating heatmaps, statistics and analytics that can be used to analyse customer patterns and experience. The first application that provides the right set of tools to increase customer interaction by using different technologies, such as augmented reality and beacons.

Being one of the most innovative parks in its niche, Apenheul aims to extend its augmented reality experiences in the park to increase the excitement of families by learning together!

The Apenheul app is available for download in Android and iOS.

Facts

  • Increased level of customer engagement
  • During soft launch already 1000 downloads in one month
  • Due to crowd control visitors experience Apenheul to the fullest

Applied Technology

  • Wikitude SDK
  • Location based technology (beacons and GPS)
  • 3D model

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