Living botanical museum featuring AR wildlife
AR tour features digital animals coming to life inside botanical greenhouse
The Jean-Marie Pelt Botanical Garden is one of the largest of its kind in France. The institution cultivates 12.000 plant species across 35 hectares of land and 2.500 m² of tropical greenhouses.
Visitors come to the Nancy Gardens from all over the world to admire rare and endangered flora and extraordinary and unusual plants. The institution wanted to offer a unique experience that went beyond the cultivated flora.
Digital residents are revealed during an innovative augmented reality tour that takes place in the tropical greenhouses and includes 20 interactive and educational games for kids and visitors of all ages to enjoy. During the AR tour, digitally augmented animals seamlessly appear blending in with the garden premises. Each 3D animation is accompanied by a story and a purpose that complements the message that the botanical garden touring specialists want to tell.
Results: AR technology is attracting new generations by bringing a touch of playfulness and innovation in the garden’s tour, consolidating brand awareness and appreciation.
Jardin botanique Grand Nancy AR Tour Teaser
THE AR APP DEVELOPER
Wezit Transmedia Solutions, has been creating innovative digital experiences for the cultural, retail, and communications sectors since 2011.
THE AR TECHNOLOGY
This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards and much more.
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