Wimbledon IBM Seer 2010

IBM/Ogilvy – Seer Wimbledon 2010

Following the success of IBM Seer in 2009, which was the world’s first augmented reality app using live data feeds, the Seer Wimbledon 2010 app streams live video from on and off the court based on the user’s exact location. This will enhance the Wimbledon experience and transform how visitors to the tournament keep up with the action.

by IBM/Ogilvy

This year’s development uses cutting edge technology to allow visitors to see Wimbledon in a way that has never been experienced before and make their visit even more engaging, accessible and enjoyable.
Alan Flack | Senior executive with IBM

The IBM Seer Wimbledon 2010 is available for both iPhone and Android, the free to download app offers live geo-tagged information on queue lengths, food and drink stands and other Wimbledon facilities enabling fans to use the quickest routes to strawberries and cream and catch more of the court action, even if they are on the other side of the grounds.

Both the Android and iPhone versions feature location-aware visualisation technology with the augmented reality application acting as a real-time guide and interactive map of the tournament as well as providing up-to-the-second scores, venue and transport information. The app features more than 90 points of interest ranging from the new shop through to the ATM next to centre court.

IBM/Ogilvy – Seer Wimbledon 2009
Every year IBM and Ogilvy are looking for smart solutions shown at Wimbledon. This year Mobilizy created an Android version based on Wikitude which shows Points of Interest on the venue like bus stations, coffee shops and also detailed information whats going on at the center court. Just have a look on the video: Similar application was developed by Ogilvy/IBM/Mobilizy for Australian Open 2009 too.


  • Combines augmented reality with live video streams from showcourt matches
  • geo-tagged information on queue lengths, food and drink stands and other Wimbledon facilities

Applied Technology

  • Wikitude Core

Interested in creating an AR project of your own?
Talk to one of our specialists and learn how to get started.

Contact The Wikitude Team

Questions, comments? Let us know!

If you have questions, suggestions or feedback on this, please don’t hesitate to reach out to us via Facebook, Twitter or send us an email at hello@wikitude.com!