Fruit Bliss & AR

Fruit Bliss is boosting product packaging with AR

US-based dried fruit and snack company Fruit Bliss uses augmented reality (AR) to inform and communicate with customers through interactive product packaging.

THE COMPANY

Fruit Bliss creates wholesome snacks with simple ingredients. Their organic sun-ripened Rehydrated Dried Fruit selection goes through an innovative steaming process that infuses it with water. The company started as one health-minded mom’s mission for clean snacking for her on-the-go family.

THE GOAL

  • Create a fun & innovative way for customers to learn about Fruit Bliss

The company wanted to create a closer, more personal relationship with its customers. The goal was to implement an innovative medium that could enable real-time updates of offers, news, product info and other content in the form of video, images, links and more. All-in-all, Fruit Bliss wanted to expand communication beyond the physical borders of their product packaging.

THE SOLUTION

  • Digitally augmented product packaging

AR app: Fruit Bliss Interactive [ Google Play – App Store ]

This innovative AR solution, AKA “the upgraded email newsletter”, allows users to unlock augmented content in the form of news, info, social media links, newsletter invites, special offers, and more.

Customers should simply download the free Fruit Bliss Interactive AR app and use their smart device camera to scan product packaging that will then trigger the AR experience.

THE RESULTS

  • Easier communication
  • Insightful analytics

Fruit Bliss feels that, with the help of the AR app, they are now front-runners within their market field and are able to put themselves in front of their competitors, technology-wise. Susan Leone, Fruit Bliss founder, says:

“Fruit Bliss Interactive was developed by Constantia Interactive to provide an augmented reality experience for our customers. A simple scan of our packaging allows the consumer to learn more about our snacks, click on to our Instagram page, view our company video or sign up for our newsletter. This “WOW” packaging experience provides a fun and innovative way to learn about Fruit Bliss.”

THE AR APP DEVELOPER

Constantia Flexibles is one of the world’s leading manufacturers of flexible packaging. The group supplies its products to numerous multinational corporations and local market leaders in the food, pet food and pharmaceuticals industries. They have been working with augmented reality since 2017.

THE AR TECHNOLOGY

This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards, and much more.

Why Wikitude?

After a substantial sourcing phase, we decided to work with Wikitude as our AR technology provider for Constantia Interactive, the first fully digital product of Constantia Flexibles. We were not only convinced by the performance of Wikitude’s product but could also establish an innovative partnership with their sales and business department.
Hubertus Urbanski | Digital Innovation Specialist | Constantia Flexibles International GmbH

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