Augmented Reality Make-up

Lime Crime Cosmetics AR app

Innovative brand Lime Crime revolutionizes the beauty industry with interactive augmented reality cosmetics

Venus comes to life
Makeup tutorials with AR scan
cosmetic package enhanced with AR orchid


  • Make cosmetic products come to life creating a unique AR experience

Lime Crime, the cosmetic and hair color brand known for its vibrant, cruelty-free and vegan makeup products, wanted to revolutionize the beauty industry. The goal was to entertain, educate and add a personal touchpoint for Lime Crime to further connect with both customers and those experiencing the brand for the first time.


  • Augmented reality cosmetics – product packaging

AR app: Lime Crime [ App Store ]

The Lime Crime app activates AR experiences using the Venus XL 2 Palette, Softwear Blush box and compact, and the Lime Crime gondolas located inside every Riley Rose retailer.

The product experiences will show Venus coming to life directly on the eyeshadow palette box, speaking of key features and showing a series of makeup tutorials. The Softwear Blush shows an interactive hologram flower experience on both the box and compact mirror. The in-store experience works on specific in-store displays to reveal more information about the products.

Lime Crime AR app video demo


Tactic is an innovation studio situated at the convergence of design and technology. Its team of engineers and designers develop unique immersive experiences for AR and VR media as well as interactive installations, 360° video capture, game engine content, wearables, and other related technologies.​


This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards and much more.

Why Wikitude ?

“Our packaging has always been one of many things that sets us apart from other brands, so we’re excited to be the pioneer in AR packaging for cosmetics.”
Stacy Panagakis | CEO | Lime Crime

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