AR app explores the life of renowned French singer Barbara
Visitors scan images of the artist at different moments of her career to reveal unique and immersive content
INA is a repository of all French radio and television audiovisual archives. Additionally, it provides free access to archives of countries such as Afghanistan and Cambodia. Since 2006, it has enabled free online consultation through a search tool in the ina.fr website, indexing hundreds of thousands of archives of historical programs, summing a total of 20,000 hours.
The Barbara exhibition was planned to be showcased in the outdoors, directly on the fences of the Palais Brongniart in Paris. The organizers of the exhibition wanted to capture passerby’s attention by showcasing images and inviting people to use their smartphones to get the full story.
By downloading the Barbara exposition AR app, users could scan the singer’s photos displayed outside of the building to view valuable and interactive content without the need for audio guides, informational booklets, pamphlets, or any other material provided by INA. The augmentations varied between special photo effects, videos, interviews, music, and more.
The AR Image Tracking feature was a success and represented 30% of the overall app traffic, having the highest engagement level among all the features of the app.
[Teaser] The expanded “Barbara, du bout des lèvres” exhibition
THE AR APP DEVELOPER
smArtapps is a Paris-based tech company offering digital solutions to cultural mediation. Strong of 10 years of experience, they create and develop personalized solutions such as mobile apps, web apps, and in-situ mediation for cultural and touristic spaces.
THE AR TECHNOLOGY
This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards and much more.
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