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Accenture boosts event with AR
Accenture wowed executive attendees at Inclusion & Sustainability awards event with immersive AR content
THE COMPANY
Accenture is a global company with over 100 innovation hubs around the world where they apply industry expertise, diverse skill sets, and next-generation technology to each business challenge. They are ranked number 1 on Barron’s 20 Most Sustainable International Companies and ranked number 1 on Refinitiv (formerly Thomson Reuters) Diversity & Inclusion Index.
THE GOAL
- Offer an engaging experience for attendees
The Supplier Inclusion & Sustainability Awards needed a wow-factor to captivate C-level attendees and showcase Accenture as a great partner to enable new technology. The company’s goal was to create an interactive and innovative experience to help executives get inspired and feel connected with the Accenture brand and its commitment to diversity and global partnerships.
THE SOLUTION
- Interactive and captivating printed media
AR app: Accenture I AM
Reality Matters and AP42 created a unique event experience for an awards event which included mailed invitations instructing invitees to download a customized augmented reality (AR) app on their phone.
Once downloaded the invitee could interact with the direct mail through an AR video, which included an augmented digital link to register for the event.
At the event, attendees used the app to interact with life-size banners around the venue. When scanned, awardees on the banners would come to life through an AR video.
The AR solution garnered 524 AR impressions during the event held for 100 exclusive attendees.
THE AR APP DEVELOPER
- Partnership between Reality Matters and AP42
Reality Matters is a Belgium based AR/VR company with an office in LA that turns wild ideas, visions, and strategy into unique, interactive, and immersive AR/VR & MR content, brand campaigns, sales tools, and training platforms.
AP42 is a San Francisco-Bay Area based advertising agency with 20 years of experience that delivers strategy and marketing solutions by combining creative and forward-thinking technology.
THE AR TECHNOLOGY
This AR feature is used to detect, track and digitally augment 2D images – ideal for augmenting customized image targets, magazines, books, user manuals, packaging, catalogs, coasters, gaming cards, and much more.
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