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Wikitude app empowers businesses to publish their AR campaigns!

Salzburg, Austria – May 6, 2014 – Wikitude, the world leader in augmented reality technology and tools, has released the latest version of their award winning app today, and in doing so, is revolutionizing the way businesses and consumers create and access augmented reality projects and campaigns. For consumers One of the new key features of the Wikitude app is the “Power Search”, which is now the central point of navigation within the app allowing users to simply start typing in the things they are looking for and getting results immediately. Based on your location and interests, Wikitude will now deliver the AR experiences and content you are looking for. These could be videos or buttons to a website augmented on an ad in a magazine as well as location based services like digital markers in your camera view showing the nearest sports store in your vicinity. Wikitude the app - smart search Starting today, you may find yourself being linked into the Wikitude app from links on mobile websites, which allows you to seamlessly experience augmented reality content while browsing the web on your smartphone or tablet. Should you do a search on Google, you might come across search results which again will link directly into the Wikitude app. The Wikitude App also known as the Wikitude AR Browser now works hand in hand with your native browser like Safari and Chrome on your mobile device. For businesses The fundamental change and benefit of the new Wikitude App for businesses, brands and agencies is that it can now easily publish AR projects created in Wikitude Studio, the easiest content creation and management tool out there. Without the need of any programming skills marketers can now hop on to the web, log into Wikitude Studio, create an AR project in as little as 10 minutes and publish it in the Wikitude App right away, it’s that simple. Wikitude the app - publish with Studio “The new Wikitude App in combination with Wikitude Studio is the ideal package for companies who want to easily publish augmented reality projects and campaigns to the world. In addition to our already long existing and powerful Wikitude SDK, which is mostly suited for programmers and developers wanting to build their very own AR app, we now have an additional offering for “non-technical” folks, who are looking for easy tools to create, manage and publish AR in the already existing Wikitude App.” says Andy Gstoll, CMO Wikitude. Your business’ AR project or campaign is easy to access and found in the new Wikitude App. You may also want to promote your AR campaign by advertising your chosen ‘Search Code’ which if you own a runners sports store for example, could be “runningshoe”. Once typed into Wikitude’s Power Search, your AR Project will come up immediately. You may also promote your AR ‘Project Link’ in your company’s collateral, which in this example could look something like www.running-shoes.com/ARmagic Additionally you may want to use this dedicated URL to link your AR project from your own mobile web page for example. If this sounds interesting and you are looking for more information on how you can publish your own AR project today – yes today – please go to our Wikitude App page and check out Wikitude Studio now. Wikitude AR experience - info Starting today, Wikitude 8 is available for both Android and iOS and can be downloaded directly from Google Play and the App Store. For any questions or other media requests please contact us at media@wikitude.com About Wikitude® Wikitude GmbH is the renowned pioneer of mobile augmented reality (AR) technology and the company behind a number of award winning AR solutions for smartphones, tablets and wearable display technologies. Its fully in-house developed AR solution is available in the Wikitude AR SDK and Wikitude Studio, and enables thousands of apps, brands, agencies, developers and AR enthusiasts to achieve their project goals. With tens of thousands of developer accounts and published AR apps, Wikitude is the globally leading AR technology platform. The company chairs the international AR technology standardization as part of the Open Geospatial Consortium (OGC). Wikitude® is a registered trademark of Wikitude GmbH, for more information please visit: www.wikitude.com Wikitude Social Media Channels: LinkedIn: http://www.linkedin.com/company/wikitude-gmbh Twitter: http://www.twitter.com/wikitude Facebook: http://www.facebook.com/wikitude Flickr: http://www.flickr.com/wikitude Youtube: http://www.youtube.com/wikitude Google+:http://www.google.com/+wikitude

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