March 6, 2019
Women in Tech: Meet Wikitude’s New COO Nicola Radacher
Nicola Radacher (38) was hired as Wikitude’s employee number 3 back in 2009, shortly after the company had been founded. Today, Nicola is announced as Chief Operations Officer (COO). On a C-level, she is now the first woman, along with two men, running the AR company.
“This is another major move for Wikitude towards future growth”, says Nicola Radacher about her new role.
“A COO is a response to our current needs”
Nicola Radacher studied Geoinformatics and was one out of six female students in her year of graduation. Later she focused on web and Android development. At Wikitude, she started to move from coding to project management.
“With her profound technical background, her excellent ability to communicate and hands-on way of making things happen, she quickly grew into the role of managing daily operations at Wikitude”, reflects Martin Herdina.
“Today, Wikitude has more than 125,000 community members and thousands of customers all over the world. As those numbers keep growing, the newly created role of a COO serves as a response to our current needs.”
Nicola Radacher, Wikitude COO – Foto: Mike Vogl
Nicola will dedicate most of her time to topics such as process management, building up HR, and sales organization. “My new role will make it easier for me to take responsibility, make decisions and secure a healthy organizational growth”, says Radacher.
30 percent women at Wikitude
Studies reveal, that companies benefit greatly from gender diversity in tech companies, especially when women step up as leaders. Still, female employees only make up between 26 percent (Microsoft) and 43 percent (Netflix) of the workforce at major tech companies.
“Enabling AR and people”
Wikitude’s SDK is one of the most important AR platforms worldwide along with Facebook, Apple, and Google, a recent DigiCapital AR/VR report suggests. “With our technology, we enable others to fly high in Augmented Reality. Similar to this, my passion is to enable people at Wikitude to get the best out of themselves. As a COO I will set conditions for professional growth for all