Let’s face it – despite the bright colors, clever Swedish design, and exceedingly happy salespeople, few of us would actually choose to spend their entire Saturday at IKEA. It’s a chore! But good thing for you – we now practically live in Back to the Future, and augmented reality is, in this case, going to get you to spend less time on life administration by streamlining the time you spend planning, designing, and purchasing furniture for your home.

It’s not only one of the best use cases of AR, it’s also one of the most obvious: planning and designing interior spaces using easy-to-understand visuals – while you stand in the space you’re planning. Of course, IKEA already tried it back in 2013 – but the technology has advanced significantly. Now start-up app Roomle is making the process even easier – using Wikitude’s SLAM 3D tracking.

Check out the short demo below:

The benefits are clear, for everyone involved: less hassle, less travel, quicker and more intuitive understanding of how a space will look and feel. Customers love it because it makes their lives easier; retailers love it because it means more sales, and less overhead on showrooms and stores. And those are just the big benefits – here’s a few more:

• Real-time supply with up-to-date and individually relevant product information
• Visualization of residential environments and interior architecture
• Interactive interface creates strong brand connection
• The personalization factor is enhanced by the unique usability
• Simpler presentation of complex products
• Products ‘stick’ in the consumer’s memory and are recognized more quickly

So what makes Roomle the AR room design app of the future? The stuff behind the scenes. It’s got an incredibly simple user interface – users can jump on the app and start designing rooms and spaces intuitively. In the home, they can simply select a product from the catalogue, and use their phone’s camera to see it in live space. Key here is our SLAM 3D markerless tracking tech – without ‘seeing’ the room, the app wouldn’t be able to place the object in the room to see.

Using Roomle is this easy