May 30, 2019

Ellen DeGeneres’ ‘Game of Games’ Augmented Reality Play-Along Challenge Merges Virtual and Real Life for Increased Viewer Engagement

HitPoint Studios to present the Wikitude SDK-powered app best practices at Augmented World Expo

SALZBURG, Austria /SANTA CLARA, Calif., May 30, 2019 – HitPoint Studios, a software developer specializing in augmented reality and game development, will discuss the best practices used in developing the Ellen DeGeneres “Game of Games’ App on May 30th 11:30 am at Augmented World Expo (AWE), on the Gaming and Entertainment Track (Grand Ball Room G).

The Ellen crew and Hitpoint will be at the Wikitude booth (419 – main sponsors hall) after the talk to answer any questions.

The App, built using the Wikitude AR SDK, has been live since Jan. 8, and has brought more than 1.1 million television viewers into the virtual world to play trivia games against real players to win prizes instantly from their devices. “Ellen’s Game of Games” is the first talk show to utilize augmented reality for a play-along challenge. More than 22 million matches have been played and $120,000 has been won by app participants in only a few short months.

“We are excited to present our Ellen “Game of Games” App to developers at AWE and illustrate the innovative ways that augmented reality is used to create a more engaging experience that helps build viewer loyalty for the TV show,” said Ariella Lehrer, President at Hit Point Studios.

The Way it Works

With the chance to take on the “One-Eyed Monster” or get soaked while finding the umbrella full of cash in “Make It Rain,” the more fans play, the more prizes become available, and bigger challenges unlock.

During each new episode of NBC’s “Ellen’s Game of Games” viewers can engage with the special augmented reality feature on the app, “Game of Games Play Along Live,” where clues jump right off the television screen and into their phone. Viewers have the chance to play along with the show and win prizes including $5,000 from home!

“We are pleased that the Wikitude SDK is used to develop first-of-its-kind apps that are entertaining, engaging and deliver clear business value, said Philipp Nagele, CTO “HitPoint is a truly innovative group and we are continually impressed with the ways in which they are incorporating our technology into their solutions.”

Download “Game of Games: The Game” app on the App Store or Google Play.

About the Wikitude AR SDK
Wikitude is the leading independent augmented reality platform for phones, tablets, and smart glasses with over 1 billion app installs. The Wikitude SDK enables developers to create cross-platform AR apps with Image Recognition, Object Recognition, Location-Based AR, Instant Tracking and SMART API including ARKit and ARCore. The AR SDK was elected ‘Best Developer Tool’ 2017 at AWE and is available for JavaScript, Unity, Android and iOS native APIs and other extensions.

About Wikitude

Wikitude® is the leading independent augmented reality platform for phones, tablets, and smart glasses with over 100,000 registered developers, 25,000 published apps, and 1 billion app installs. Wikitude enables developers, agencies, and enterprises to create AR experiences that delight, amaze, and provide tangible return on investment. Learn more at

About HitPoint Studios

Founded in 2008, HitPoint Studios is one of the largest independent game studios in Massachusetts, now with offices in Los Angeles. Its talented team of 30 engineers, designers and artists work with clients to build engaging apps and experiences, solve complex technical problems, and maximize the potential of new technologies like augmented reality. Recent clients include Google, Lenovo, EA, Disney, Warner Bros., Caesars, Niantic, Spinmaster, and others.

Download presskit and pictures


Media Contacts:

In the U.S.: Traci Massaro,, 617-877-1293

Europe: Mag. (FH) Aleksandra Nagele // Mail: or call: +436763084148

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