TripAdvisor Augmented Reality works with a smartphone’s camera to help travelers find the best places to eat, sleep, and play in the immediate area. Featuring over 75 million traveler reviews and opinions for destinations around the world, it’s easy to find great advice wherever users happen to be. “TripAdvisor Augmented Reality gives travelers a new and interactive way of looking at the world around them,” says Rory Kenny, Director of Mobile Partnerships for TripAdvisor. “The future potential of augmented reality is without limit, and we’re happy to help drive it forward by partnering with Wikitude.” With the same simple access as any favorite app, users can simply tap the TripAdvisor/Wikitude icon on their Home screen to instantly view their surroundings through an Augmented Reality lens. With the addition of this app, customers can use their BlackBerry smartphone to quickly access TripAdvisor’s high-quality travel content. With the Wikitude-powered app on BlackBerry smartphones, once a venue is chosen, customers can quickly dive in to get more information about the location. In one simple action, they can find detailed traveler-submitted reviews, average prices, and more. As with all Wikitude worlds, a tap on the “Bring me there” option provides them with turn-by-turn directions to their desired destination. The app also integrates with BlackBerry® Messenger (BBM™), allowing the user to instantly interact with their BBM friends, a feature only possible on the BlackBerry platform. “Partnering with TripAdvisor on this all new app concept has been phenomenal and it shows how Wikitude can be utilized as a go-to-market platform” says Andy Gstoll, Wikitude’s CMO. “With this immersive AR experience, we are very excited to bring TripAdvisor’s valuable content to the BlackBerry user community”, he adds. The TripAdvisor Augmented Reality app is another example of Wikitude’s commitment to providing new and innovative solutions to content owners, brands, agencies and individuals through AR technology. Wikitude’s most recent product launch is the Wikitude SDK, which allows third parties to develop their own AR apps. The company is also preparing an SDK for BlackBerry® 10. The TripAdvisor Augmented Reality app is only available for BlackBerry smartphones. The app is a free download and requires BlackBerry® 7 OS or higher. For more information or to download, please visit BlackBerry App World™. About Wikitude Wikitude GmbH are the creators of the world’s first mobile augmented reality (AR) platform and the company behind the internationally renowned Wikitude App for iOS, Android, BlackBerry and Windows Phone devices. The AR platform has been voted “Best Augmented Reality Browser” three years in a row: 2009, 2010 and 2011. Wikitude has recently launched a SDK for third party app developers and is leading the international AR technology standardization, chairing the working group in the Open Geospatial Consortium (OCG). Wikitude® is a registered trademark of Wikitude GmbH Wikitude Social Media Channels: Twitter: http://www.twitter.com/wikitude Facebook: http://www.facebook.com/wikitude Flickr: http://www.flickr.com/wikitude Youtube: http://www.youtube.com/wikitudeOffers 75 million travel reviews and opinions, now available on BlackBerry App World Salzburg 1 August, 2012 – Today, Wikitude announced the TripAdvisor Augmented Reality (AR) app for BlackBerry® smartphones, which allows BlackBerry customers around the globe to instantly access an immersive view of hotels, restaurants, and attractions listed on TripAdvisor®.