The Wikitude annual wrap up 2012

We can’t wait for 2013!

The holiday season is upon us friends, and in full swing. As we wrap things up for 2012 and prepare for a truly exciting 2013, we thought we’d have a look back at a year full of excitement, for both Wikitude and the augmented reality sector. The industry as a whole has made tremendous progress with a multitude of new ideas, use cases, apps and hardware, most notably Google’s Project Glass which has helped introduce the augmented reality concept to many in 2012.

At Wikitude, we’re quite proud to have taken the crown for, “Best Augmented Reality Browser,” once again in 2012 for the 4th consecutive year! As this award is decided purely upon the augmented reality community’s votes, we’re overjoyed that Wikitude continues to be your favorite.

When word arrived that Wikitude had also been awarded the, “Best Augmented Reality Platform or Tool,” we were pleasantly surprised. This award only served to reaffirm our decision to launch the Wikitude SDK as a third party AR app development tool in early 2012. Since launching, we’ve seen a massive uptake in new augmented reality apps being developed with the help of our SDK. A few notable Wikitude powered creations include Ice Age 4’s “Scrats Nut Hunt” and the official “Join In” London Olympics 2012 app.

In addition to the developers behind these high profile apps, there are approximately 20,000 registered developers with Wikitude as of today, and more arriving every day. With more than 6,000 content partners and millions of Wikitude users around the world, the Wikitude platform continues to expand.

Over the course of 2012, Wikitude continued our spearheading activities in the AR standardization sector. The ARML 2.0 Standards Working Group, chaired by our CTO Martin Lechner, has advanced significantly since it’s formation in the Fall of 2011 within the Open Geospatial Consortium (OGC). This December, the group published a first specification as an OGC Candidate Standard. This first publication will ensure that the major portions of the specification will remain stable. We can’t wait to see this AR standard come to life in 2013!

As you will have no doubt already noticed, Wikitude is growing and evolving, and we thought it was time that our corporate identity better reflected this growth. Those of you who’ve followed our progress over the past few years know that Wikitude was the first AR browser back in 2008. From this moment on we have been leading the location based services (LBS) augmented reality space, hence the orange Wikitude, “marker,” shaped logo.

As we have expanded beyond LBS in 2012 to many new augmented reality uses including games, augmenting print, maps, billboards and clothing, we knew that we needed to address and communicate this progression through a new company logo. With this much broader spectrum of augmented reality uses covered by Wikitude, there is one common denominator – ‘See More.’

Wikitude

Wikitude is about vision and sight. It’s about taking the capabilities of your device’s camera to the very limit.

We bring the world around you to life and allow you to ‘See more’. Our newest logo is the perfect fusion between the human eye and a camera, but still retains the classic yellow and orange Wikitude colors you’re familiar with. It not only pays tribute to our award-winning past, but signals a new and exciting way forward for Wikitude.

Oh…., there is one more thing – Today we are launching the all newly designed Wikitude 7.6 reflecting the new company branding and some extraordinary enhancements to the camera view. Download this Wikitude update for iOS, Android and BlackBerry now!

Our product pipeline is packed with ground breaking launches in Q1, 2013 – and we can’t wait to show you what we’ve been working on!

A huge THANK YOU to all of our users, partners, developers and agencies out there!

Happy holidays, and see you next year!
Martin, Andy, Philipp and the Wikitude Team

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