Using in-cam Augmented Reality advertising, the Austrian agency IQ mobile, specialized in innovative mobile advertising and marketing concepts, were the first to integrate the method into their portfolio. The advertising campaign for an Austrian mobile operator contained standard mobile best practices and the new innovative in-cam Augmented Reality advertising via a floating zeppelin. The performance of in-cam advertising compared to standard mobile banner was phenomenal.
AR in-cam advertising
With the launch of Wikitude’s novel ARchitect engine in the Wikitude World Browser, advertisers are now presented with a new and innovative way to reach their target audience. The flexibility of the AR engine allowed for new interactive user interface elements to be included into the Augmented Reality view. As a start Wikitude created three different interactive ad formats to be shown in the live feed of the camera, when opening a Wikitude World. Advertisers can select from a zeppelin carrying a banner, an airplane pulling a banner and a painted balloon. All three options involve the airship moving through the AR scene.
Mobile advertising redefined
Although the actual ad format has been retained from classical mobile ad banner campaigns, the in-cam Augmented Reality advertising showed some extraordinary results. Where click-through rates for classic mobile banner ads are usually in the low single digits, the in-cam AR ad showed click-through rates of 20% and more constantly during the campaign.
still have questions?
“The rich media formats which can be found in the augmented reality app Wikitude, enables companies to directly address their target groups in a very specific and interactive way. Wikitude users are especially tech-savy and campaigns run and displayed in Wikitude increase brand awareness and a click.through rate in the double digit percent range can be achieved.”
Harald Winkelhofer, CEO