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Olympic Games 2016 – Globo Rio App
Globo Rio 2016 was the first great Augmented Reality project created in Brazil. Powered by Wikitude, the app brought AR to the 2016 Olympic Games hosted in Rio de Janeiro, Brazil. Globo Rio allows spectators to explore their surroundings, follow different competitions and see exclusive content in augmented reality mode.
THE CONTEXT
- Olympic Games
The Olympic Games are the biggest and most historical sports events in the world. Augmented reality became a key player in the 2016 games with the Globo Rio app.
THE GOAL
- Help spectators to find athletes and matches
Expecting thousands of tourists and athletes, Rede Globo, Brazil’s largest television network, got the inspiration of creating a smartphone application that would help Olympic Games’ spectators to find their favorite athletes and matches in the Olympic Village. With an augmented reality mode, visitors can use geo-based AR to discover matches around them, check the schedule of games and follow a live rank with results of competitions.
THE SOLUTION
From the arenas to the amazing beaches in Rio, the Globo Rio app serves as the ultimate guide for visitors to the 2016 summer Olympics. An interactive guide is available for tourists to explore impressive points of interest such as Copacabana and Ipanema beaches, Sugarloaf Mountain, Christ the Redeemer and many others with augmented reality. Rentals, public transportation schedule, hospitals and other public service information were also added to facilitate tourists’ visit to the famous “cidade maravilhosa” (wonderful city, as Rio is known).
Augmented reality has proven to be a great feature to enhance visitors’ experience in 2012 Olympic Games, and this time it wasn’t different: users’ feedback has been tremendous and Globo Rio app had over 100,000 installs just in the first 2 days!
The app was developed by Informant, and was available for Android and iOS in 3 languages (Portuguese, English and Spanish).
FACTS
- Rede Globo’s official Olypic Games app
- Displays Olympic Games locations with Augmented Reality experience
- AR tourist guide with information about POIs
THE AR TECHNOLOGY
Why Wikitude?
Wikitude’s SDK was essential for us to achieve our goals. Creating augmented reality experiences became a simple task, because all the necessary tools are there, ready to use!
Want to create an AR project of your own?
Share your ideas with us to learn which AR SDK package is right for you.